Last night, Iron Man 2 (the game) had its world premiere in the Marvel booth. The photo above is of the Marvel stage, and the game was played on those screens in the upper corners. There was a great crowd gathered to see the game for the first time.

Kyle, the Creative Director from SEGA Studios San Francisco, led the demo. Dean, the producer of the game, did the driving. The demo took about 15 minutes and we got to see lots of flying, shooting, melee, and the boss battle for the level.

The game has an all-new story (not tied to the movie) written by acclaimed comic book writer Matt Fraction. There are diverse play spaces and enemies, and great controls that let you fly indoors or out. You can choose what’s in your suit, and how you want to fight your enemies.

Kyle said that as producers and developers, it’s a lot easier when not tied to the movie storyline — they are freed up to do whatever they want.

We got a glimpse of some interior spaces, which are new to the franchise and add variety to the gameplay. Lots of people didn’t like that the last game only had exterior play, so they’ve added the interior spaces in this game.

As the fighting continued in the demo, Kyle said that at every point they were asking themselves “Why is this Iron Man’s problem?” because they didn’t want to put anything in the game that the cops or the Army could handle. This makes for a more exciting and challenging gameplay.

At the end, we got a glimpse of Crimson Dynamo, who a lot of fans also wished was in the first game. He’s in this one!

At the end of the demo, the Marvel team passed out some limited-edition posters to the crowd.

Then Matt Fraction came on stage to sign things for fans. Before he sat down to sign though, he took some time to get a close-up look at the suits on stage, and even took a few photos of them. It was cool to see him as interested in them as the fans in the crowd were.

Matt sat down and signed stuff for fans. There was a huge line that wrapped all the way around the Marvel booth!

That’s all for the premiere, but there’s a lot more to come. There will be several more demonstrations of Iron Man 2 on the Marvel stage, as well as in the Marvel booth and in the SEGA booth. This was my first time seeing the gameplay too, and I have to say that it’s looking really great.