SEGA is headed to the Penny Arcade Expo in Seattle this week! Featured at the show is the community team, swag, and a few of our favorite games are going to be on display at this year’s Penny Arcade Expo, starting Sept 4th, 5th, and ending on the 6th. This is your chance to meet our team, get some hands on time with our games, and pick up some special Swag!

We have a few community projects in store for Sega fans, including some ways to pick up some Sega swag and even play Alpha Protocol in a special offsite event.

Play upcoming SEGA Games at the Expo

At the Expo we’ll have some of our upcoming SEGA games fully playable for you to enjoy! Bayonetta, Phantasy Star Zero, Sands of Destruction, and BLEACH: The Third Phantom are all fully playable from the show floor! If you missed these games at Comic-con or have been dying to get your hands on them, this is your chance.

SEGA, Phantasy Star, and Valkyria Trivia!

We’ll be hosting three unique Trivia contests at the expo – one for general SEGA knowledge, one for the Phantasy Star fans, and one in celebration of our awesome dedicated Valkyria Chronicles community! The winners will all go home with rare swag specially selected for their trivia contest! We’re having different trivia per day, so be sure to head on over for the Trivia session you have the most knowledge of:

Friday: Valkyria Chronicles Trivia – 3pm – 4pm
Saturday: Phantasy Star Trivia – 3pm – 4pm
Sunday: SEGA Trivia - 12pm – 1pm

Play Alpha Protocol & Meet Obsidian Entertainment!

In addition to the excellent games on the floor, we are giving Sega fans a unique chance to play a game we are all very excited about, Alpha Protocol! In a secret offsite location, we’ll have several stations set up throughout the 4th and 5th to provide you with an extended play session of the game, give you some time with Obsidian Entertainment, and some Alpha Protocol Swag.

Meet your hander, Ruby Eclipse…

To secure your spot at our Alpha Protocol community event, you’ll need to first find your handler. Stationed at the SEGA Booth with PAX, blending in with the crowd, you will find Ruby Eclipse (pictured above in casual Sega attire) who is waiting for a very specific phrase to confirm your identity as a Sega community member. Your job, should you choose to accept it, will be to find Ruby and tell him the following phrase:

“The Adirondacks are beautiful this time of year.”

If successful, his response will be:

“Yes, but the Alps are lovely all year long.”

Once confirmed you’ll be given the details of the event and put on the list for attendance and given an Alpha Protocol T-Shirt (while supplies last).

We’ll have multiple play sessions available on both Friday and Saturday, so don’t delay – find Ruby, make the handshake, confirm your spot, and play Alpha Protocol before anyone else.

Cosplay SEGA Style!

Just like San Diego and New York, we’ll be posting times for Meet and Greets at the SEGA booth, where you’ll be able to say hi in person, chat about your favorite SEGA games, and talk / ask about anything else SEGA-related you want. (Yes, even Shenmue.) Anyone who shows up to one of our Meet and Greets in costume as a SEGA Character will be going home with something extra special! Bonus swag will also be given out to anyone who cosplays Valkyria Chronicles, Phantasy Star, Bayonetta, Sands of Destruction, or Sonic the Hedgehog!

Bayonetta Score Attack

We’re giving out GAMER T-Shirts (while supplies last) for players who can beat our set score for top halos earned in our demo after beating the first boss. Simply head to the booth at the designated times and check in with Ruby Eclipse, if you can grab best our score, you’ll instantly win a T-Shirt. Here are the rules & times:

Friday: 10am – 12pm & 1pm – 3pm
Saturday: 10am -12pm & 1pm – 3pm
Sunday: 11am to 1pm

1. Check in with Ruby before you start playing the Bayonetta Demo
2. Play the demo until you beat the first boss – he’s the first big guy, you’ll know him when you see him.
3. If you’ve achieved our top score or higher, raise your controller and Ruby will confirm the score and pass you a shirt.
4. If you didn’t hit the score, you can enter again, but you’ll need to head back to step 1 to check in again and give someone else a shot at the demo.

See You at the Show!

We’re really excited to head out to Seattle and see everyone at PAX. We’ve got a lot to do for SEGA fans, so don’t delay in getting out to our booth, heading to one of our Alpha Protocol events, and picking up some sweet swag.

I’ve seen lots of speculation on the forums about what yet-to-be-revealed characters could be in Sonic & SEGA All-Stars Racing. Rather than just come out and say it, I thought it would be fun to make a game out of it!

Here’s how it works. I’ve got a phrase that will give you a hint as to who the next character is. Every day (Monday – Friday), we’ll re-post the phrase with 2 of the letter blanks filled in. Figure out the phrase, then figure out what it means!

I’ll be posting the phrase updates on our SEGA and Sonic Facebook pages, as well as the SEGA Twitter feed and the Sonic & SEGA All-Star Racing forums.  Become a fan/follower there to keep up with the latest letters!

Here is the phrase with the first two letters filled in:

O______ __ ____ ____ ______ ______ ___ ______ C_____ __ _______

Best of luck!