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Archive for February 18th, 2010


   
 

Aliens vs Predator and UFC 109

As part of an interesting advertising promotion for Aliens vs Predator, I recently found myself in Las Vegas to participate in the UFC #109 fight. Random? Perhaps, but after the weekend, I can’t think of a better fit for Aliens vs Predator.

In Las Vegas, no one can hear you scream …

AVP and UFC

The weekend could not be more appropriate than staying at the Luxor, essentially a giant pyramid. A perfect setting for Aliens vs. predator and a great introduction into the size and scope of Las Vegas, complete with larger than life Egyptian themed statues and hieroglyphic markings. If you strip out all that casino stuff, you could end up with a mighty fine Aliens vs Predator map full of places to ambush, wall crawl, and sneak around in.

AVP and UFC
We found this machine while wandering the casino floor, nice!

Pre Fight Meet and Greet

While running around Vegas has it’s own appeal, the real weekend fun kicked off on Saturday in preparation for UFC 109. If you aren’t familiar, the Ultimate Fighting Championship has been around since 1993 and started as a Mixed Martial Arts (MMA) competition to award the title based on purely your fighting style and skill. Unlike other fighting leagues, the original UFC had less strict rules, such as no specific weight classes for fighters. They’ve since readjusted to have some tighter rules, weight classes, somewhat padded gloves, and a much bigger distribution through cable and internet.

Bayonetta and UFC

Our trip to the UFC 109 event kicked off in a very special way. Right before the fight we met with some of the fighters and had a some Aliens vs Predator time, nice. When we arrived in our room, we were treated to the Bayonetta logo from the UFC 108 mat, complete with blood splatter. Epic. The good people at UFC actually cut the mat from the event and dropped it into a beautiful frame. I can’t wait until we get this into our lobby; the detail is amazing and is actually hand drawn and not a reprint – one of a kind.

AVP and UFCAVP and UFC

We were then greeted by former Light Heavyweight champion, Rashad Evans. This was quite a treat, Rashad is a really nice guy and was happy to get some hands on time with Aliens vs. Predator. As pointed out by our PR man Denny, Rashad was completely unassuming considering he’d be able to snap us like a twig without much effort. Rashad was really genuine and a good guy, we had fun talking briefly before jumping into some Aliens vs Predator.

AVP and UFCAVP and UFC

Being an established fighter, Rashad took to the Predator quite quickly and was dropping aliens with trophy kills, light and heavy attacks. Unfortunately, our time was brief and we were moving on to the main event. Big thanks to Rashad for coming out and meeting our teams and giving us a really unique look at the UFC event.

I will Break You …

AVP and UFCAVP and UFC

Official program with AvP and a pre-fight warmup…

Next we grouped up to catch the UFC 109 fight and see what it’s like to watch a MMA fight. I’m not going to go into the play by play of how it all went down, I’ll leave that up to the news sites that covered the event, but I will give a sense of the atmosphere – which was awesome. Our seats were really great, and gave us a chance to view the fighters as they walked in, and a good view of the ring. While a lot of attention was spent looking at the jumbo-trons, mainly because of the expert camera angles, there’s definitely something to be said for being at an event of this type. Hearing a punch connect or being a part of the stadium wide, “Ooooooooooh” is a thrill. And there were plenty of “Ooooooh”s to go around.

AVP and UFCAVP and UFC

Sega!

After watching the fight, I cannot think of a better fit for Aliens vs Predator than to be associated with the UFC or any MMA fight. Being a mixed martial arts tournament from the start should give you a bit of an indication of where I’m going with this, but the real difference is in the way Aliens vs Predator actually plays out. If you’ve played the full release or the Demo, then you know that the game is largely based around the melee system. No matter the situation, be it Marine vs Alien, Predator vs Alien, or any combination there of, the combat system can be intense, disorienting, and incredibly exhilarating – all of the things I watched happen at the UFC 109 event, many times over.

AVP and UFCAVP and UFC

Massive AvP trailer across the Jumbo-tron – if only we had a chance to play on it…

After the fight completed, we were off to the after party, sponsored by Aliens vs. Predator! The party, which could be an entire blog on it’s own, was a ton of fun and in the Las Vagas theme, absolutely massive and excessive. Good dj, good drinks, a private VIP area, and a chance to rub elbows with some celebrities (my Flava Flav photos didn’t turn out, boo). Quite a night and something I’ll remember for a long time.

AVP and UFC
A bit dark and red, but that’s kinda how I remember it …

The fight overall was a treat, something I definitely wouldn’t have seen myself attending without this special opportunity and I’m walking away a fan; I’m hooked. It helps that our producer, Omar and Media & Events manager, Teri, are huge into UFC and was providing an extensive amount of background on every fight, fighter, strategy, and series history overall. Big thanks to Teri for being awesome and letting us check out the fight, meet Rashad Evans, and be a part of the experience. Now, if you’ll excuse me, I’m off to play some more AvP…

 
   
   
 

Super Monkey Ball Step & Roll Launch Event

Super Monkey Ball Step & Roll - NWS Launch Event

This past Saturday, I was in New York City for the Super Monkey Ball Step & Roll launch party at the Nintendo World store in Rockefeller Center. It was a chilly day, but it was warm inside as crowds of people gathered to see AiAi, Miss Chiquita, and to play the game.

Super Monkey Ball Step & Roll - NWS Launch Event

Upstairs in the tournament area, we had crowds of people gathered to sign up for their chance to win one of our great prize bags. The staff of the Nintendo store did a great job keeping people organized and on time.

Super Monkey Ball Step & Roll - NWS Launch Event

We had two stations going, so 2 people could play at once. Everyone played the first level, and had 5 minutes to collect as many bananas (and therefore earn as many points) as they could. We awarded prizes each hour to the top 3 winners. I think our highest score was over 60,000 points!

Super Monkey Ball Step & Roll - NWS Launch Event

This is Derrek, one of the SEGA staff at the event, handing out a prize to one of our winners!

Super Monkey Ball Step & Roll - NWS Launch Event

Fans weren’t the only ones getting in on the action, though. Miss Chiquita came upstairs to learn how to play. She did take her high heels off to use the balance board, and had a great time! This is Sandee, another SEGA staff member who helped me with the tournaments, showing Miss Chiquita how to play the game.

Super Monkey Ball Step & Roll - NWS Launch Event

She was rolling along in no time!

Super Monkey Ball Step & Roll - NWS Launch Event

Miss Chiquita poses with the Super Monkey Ball Step & Roll poster.

Super Monkey Ball Step & Roll - NWS Launch Event

AiAi spent most of his time downstairs, greeting people and posing for photos. He and Miss Chiquita, who was passing out bananas, were quite a team and usually had a crowd around them.

Super Monkey Ball Step & Roll - NWS Launch Event

All of the SEGA and Nintendo store staff were wearing these AiAi shirts. Aside from being (very) brightly colored, they have the A on the front and the image of a backback on the back, so you look just like AiAi when you’re wearing them. This is (L-R): Derrek (brand manager for the game), Sandee (works with in-stores marketing and runs a great tournament), Me (Kellie, community manager for the game), and Carlos, who works at the Nintendo store and helped us run the tournament.

Super Monkey Ball Step & Roll - NWS Launch Event

This is what the shirts look like from the back. If you want one of your own, you have two chances to win one tomorrow during our Free Stuff Friday giveaway!

Thank you to everyone who made it out to the Nintendo World store to help us celebrate! If you’d like to see all the photos from the event, they are in our Flickr set. Special thanks to Bags at BuzzFocus for letting us use some of his photos.

 
   
   
 


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