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Tuesday Jun 15, 2010
E3 2010: SEGA’s BoothE3 2010 has just rolled out of the gate! People are streaming in to check out all of the cool games we’ve got going on and it got pretty crowded pretty fast. Before the show floor opened this morning, I snapped (and tweeted) some pics of our booth setup. Here’s a more thorough tour of where we’ll be spending the next 3 days.
This is what you see when you approach the booth from the front — our front desk underneath a massive video wall. Trailers for the games we’re showing off will be playing here, and I can tell you that this photo doesn’t do it justice. It’s huge, high-def, and amazing.
Heading to the right from the desk, you’ll see this Shogun 2 chap on your left. Shogun is being shown off in a private room, so people can sit down and really immerse themselves in the demo of the game.
From there, a slight turn to the right greets you with some familiar faces – Sonic and Jet. This is the room where Sonic Free Riders is being shown off.
The game is being demoed in a semi see-through room, so you can watch the player twist, jump, throw, and lean to interact with the game.
If you did a 180 turn from the Sonic Free Riders demo area, you’d be staring at Sonic Colors. Obviously, this photo was taken while we were still setting up, but the game is now running on these monitors and looking fantastic.
Another 180 turn and a slight shift to the right brings you to the Sonic the Hedgehog 4 Episode I lounge. In this space, players can sit down in a Splash Hill Zone-themed area to immerse themselves in the game and the game’s experience. I sat in one of those chairs this morning as I tweeted up the photos, so I can attest that they are comfy.
Just outside the lounge is this cool area for photos. I’ve already seen people posing for pictures with Sonic. Either this statue is exactly like the one that’s in our office lobby, or it is the one from our office lobby.
Alright, we’re halfway around the booth now. This is the area for Conduit 2, where some fine folks from High Voltage Software are helping us to show off the game.
Just behind that is another High Voltage Software game – Tournament of Legends. We’ve got some HVS folks helping out here as well.
On the outer edge of the booth, we’ve got some great digital titles. After Burner Climax, Football Manager 2010, Super Monkey Ball 2 Sakura Edition, Crazy Taxi, and Sonic Adventure are all represented here.
On the inside, a 180 degree turn from the digital games, is Yakuza 4.
Just to the right of Yakuza 4 is Phantasy Star Portable 2.
The next place further to the right is Valkyria Chronicles II.
Finally, rounding out our booth is Vanquish. It’s opposite Valkyria Chronicles II and Phantasy Star Portable 2, just next to the digital titles.
If getting your photo taken with Sonic was not enough for you, you can get your photo taken with the Vanquish soldier, just like ClumsyOrchid did. We’ve got lots more coming over the next few days, so stay tuned! E3 2010 has just begun, and much awaits.
Posted by Kellie in E3 2010 on 1:09:22PM Jun 15, 2010
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Comment # 1
YUSSS! Im so excited for all 4 sonic titles!
Posted by Terrence K. Dickson on June 15th, 2010 at 1:14 pm
Comment # 2
Wish I could take a picture with that statue… lol <3
Posted by CaptainMika on June 15th, 2010 at 1:15 pm
Comment # 3
All the Sonic news has put me on Cloud 9~ I’m so thrilled that there’s another Sonic Riders game coming out!
Posted by Kellie Davidson on June 15th, 2010 at 1:17 pm
Comment # 4
Awesome booth. Wish I could go there…
Posted by Sonictrainer on June 15th, 2010 at 1:18 pm
Comment # 5
The Sonic 4 area looks very cozy. Gotta make your fans comfortable while playing Sonic 4, I guess, lol..
That’s a cool Sega booth, though. Looking forward to more info on your upcoming games.
Posted by sonicfan on June 15th, 2010 at 1:22 pm
Comment # 6
Why the fuck aint I there? I should be in Shenmue III
Posted by Ryo Hazuki on June 15th, 2010 at 1:23 pm
Comment # 7
and where is Shenmue 3? I can’t understand why this game ahs no end.
Posted by Wildrover on June 15th, 2010 at 1:26 pm
Comment # 8
Hey where is ALIENS: COLONIAL MARINES.
I was very exited to see it.
I was hoping Sega would be putting a game with lots of potential over their usual cliche franchises like Sonic.
Posted by Michael Biehn on June 15th, 2010 at 1:47 pm
Comment # 9
Why havnt we seen ANYTHING on conduit 2 yet?
Posted by Will on June 15th, 2010 at 1:49 pm
Comment # 10
Uhh… Sega I was really hoping that you were going to be showcasing Aliens: Colonial Marines.
I am a big fan of those movies and was really looking forward to hearing about that game. Not to mention Gearbox Software is a great developer.
Posted by Chris on June 15th, 2010 at 1:50 pm
Comment # 11
I would reeeaaaaaaaaalllllly like to have that Vanquish statue.
Posted by RandomBlogReader on June 15th, 2010 at 1:56 pm
Comment # 12
Very Nice Impress with the E3 setup
Posted by Last Outlaw04 on June 15th, 2010 at 1:56 pm
Comment # 13
No new Phantasy Star Online console game?
Posted by James on June 15th, 2010 at 1:57 pm
Comment # 14
No Aliens: Colonial Marines?
Pretty lame Sega…
Posted by Adam on June 15th, 2010 at 2:03 pm
Comment # 15
Clumsy — The Sonic statue is still here in the lobby. So the one at E3 … is an impostor (!). Or else the one here is (!?!) … that just raises further questions!
Posted by Edward@Sega on June 15th, 2010 at 2:08 pm
Comment # 16
The area looks fantastic! Thanks for letting gamers who couldn’t be there check it out
Posted by DJ Fob Fresh on June 15th, 2010 at 2:36 pm
Comment # 17
Sweet no new virtua fighter
Posted by Alpha Male on June 15th, 2010 at 2:41 pm
Comment # 18
ha so there is a new sonic riders! well atleast its just a spin off for natal. still hope its good though. but im mainly excited for sonic colors and sonic 4
Posted by sonichedgehog45 on June 15th, 2010 at 3:28 pm
Comment # 19
No Aliens : Colonial Marines….. again. Why do you torment us Sega, why…
Posted by Hemi on June 15th, 2010 at 3:39 pm
Comment # 20
Hey, Where is Virtua Fighter 5 Final Showdown?
Posted by Jack Maker on June 15th, 2010 at 4:16 pm
Comment # 21
I know Gunblade’s coming out in, like, two months, but I wish you’d give us more tidbits from that game anyhow. And even if it does use Kinect, Sonic Free Riders is hardly a sound investment. Slapping Sonic on everything doesn’t make it gold. I thought you were making Sonic 4 to restrain yourselves…
Posted by JetDog on June 15th, 2010 at 5:16 pm
Comment # 22
“Super Monkey Ball 2 Sakura Wars”
Edward or RubyEclipse, please clarify the above by adding a colon or comma. Is this “Super Monkey Ball 2: Sakura Edition,” or “Super Monkey Ball 2″ and “Sakura Wars”? Thanks
Posted by RedCoKid on June 15th, 2010 at 6:00 pm
Comment # 23
JetDog: There’s people who are unable to download Sonic 4. I’m personally looking forward to Sonic 4 and Sonic Colours. Don’t really care at all about Sonic Free Riders..
Posted by sonicfan on June 15th, 2010 at 6:11 pm
Comment # 24
I really want to play all the Sonic games
Posted by Mason on June 15th, 2010 at 7:03 pm
Comment # 25
@sonicfan: Pardon? I wasn’t saying they should stick strictly to Sonic 4, let alone ragging on Colors. If you mean to imply that you and many others are DS-bound or lacking Internet, and therefore can’t download Sonic 4, I respect that. If anything, I was hoping Sega would make a DS counterpart to Sonic 4, since the design seems to be simple enough.
I will admit that the announcement of Sonic Colors caught me a little off guard, especially considering Sega drumming up publicity for Sonic 4 in the meantime. If it’s a quality product, I’m fine with it. What worries me is Sega spreading the franchise thin after claiming they’re committed to it. If Kinect sells like hotcakes — and it very well might — Sonic Free Riders might fly off the shelves as well, considering how well previous Riders have sold. But the Riders series has a checkered history, and it’s insulting that they’re not devoting their time and money to what would likely be a better racing game, a better Sonic game, or who knows what, instead of a new Riders. Sonic is already fast and slick, or so the old games would have me believe, and he needs a hoverboard about as much as Indiana Jones needs Shia LaBeouf. (That means NOT AT ALL, Sega, in case your market research is off.) Hopefully I cleared that up.
@RedCoKid: That threw me as well. Still, I’ll be darned if most Americans reading the words “Sakura Edition” think “cherry blossom” before they think “something with cards, robots, or that schoolgirl from SFA2.”
@Kellie: Thanks for correcting it.
Posted by JetDog on June 15th, 2010 at 9:36 pm
Comment # 26
RedCoKid – this was entirely my mistake. Can we chalk it up to not enough coffee or E3 brain dead-ness? It’s Super Monkey Ball 2 Sakura Edition. That’s the version of Super Monkey Ball 2 for iPad. And it’s corrected now.
Posted by Kellie on June 15th, 2010 at 10:20 pm
Comment # 27
@Kellie: Sakura Wars on the PSN would have been so awesome… Sakura Wars: So Long, My Love is great and SRPGs are my favorite kind of games.
Ah well, Valkyria Chronicles 2 looks incredible, but there’s always room for more high quality SRPGs from Sega. [I think Sega should use this as a sign that they should release Sakura Wars I-IV onto the PSN as a Dreamcast Classics! :p]
Posted by KillerRamen on June 15th, 2010 at 11:01 pm
Comment # 28
Where is Shenmue 3?
bye bye E3 2010!
Posted by TunneT on June 16th, 2010 at 3:30 am
Comment # 29
I’m LOVING Sonic Colors!
Posted by Jakeiiii on June 16th, 2010 at 4:37 am
Comment # 30
The new Sonic games are cool,but People wants a Billy Hatcher sequel.
Posted by Chiisa on June 16th, 2010 at 5:15 am
Comment # 31
I wish I could play new Sonic games on my PC.
Posted by Mina on June 16th, 2010 at 6:57 am
Comment # 32
all the awesome sonic cant wait for sonic adventure on xbox maybe there will be sa2b
Posted by tyler on June 16th, 2010 at 7:46 am
Comment # 33
no shenmue 3?
*walks away from sega*
Posted by demonsblood on June 16th, 2010 at 10:35 am
Comment # 34
Although I am just as excited as others for Vanquish (looks realllllllly sickkkk) and Sonic 4, I would really like to hear if there is a confirmed release date for Valkyria Chronicles 2. It would be nice to know when in Summer 2010 we’d see it on retailers’ shelves.
Posted by bozz on June 16th, 2010 at 11:30 am
Comment # 35
i want that statue omg i want it sooo badly
Posted by courtney on June 16th, 2010 at 11:32 am
Comment # 36
Erm….Where’s Colonial Marines?
Posted by Goliath on June 16th, 2010 at 12:04 pm
Comment # 37
All I was interested in this E3 from SEGA, was ALIENS: COLONIAL MARINES.. =’(
Posted by Mikkas on June 16th, 2010 at 12:10 pm
Comment # 38
I just LOVE the Sonic 4 and Sonic Colors booths (boy, do i wish I was there right now…but I live in NEW JERSEY! A shame, isn’t it?).
Posted by Deven Ciufalo on June 16th, 2010 at 12:12 pm
Comment # 39
Man, i wish i were there!
Posted by Nokes on June 16th, 2010 at 12:25 pm
Comment # 40
You gotta be kidding me… NO ALIENS: COLONIAL MARINES AGAIN?? 3RD E3 IN A ROW SEGA?? THANKS FOR GIVING US A CRAPPY ALIENS VS PREDATOR AND CANNING THE RPG AND NOT EVER SHOWING A:CM.
Posted by Private Drake on June 16th, 2010 at 12:34 pm
Comment # 41
Sega, all we wanted was a teeny tiny glimpse of something Aliens: Colonial Marines. Is that too much to ask from your loyal fans and followers? When and where can we expect to see something?
Sorry for annoucing it would be there. Blame gamespot!
Posted by Mother on June 16th, 2010 at 1:09 pm
Comment # 42
………ahh, and in other news, i nearly wee’d at the sight of SHOGUN.
Posted by Mother on June 16th, 2010 at 1:10 pm
Comment # 43
Another year without Shenmue 3
*tears start falling*
Posted by Drake180 on June 16th, 2010 at 1:41 pm
Comment # 44
Come on SEGA, listen to your fans!
Breed innovation, not repetition!
Where the hell is Shenmue 3?
Posted by Steven on June 16th, 2010 at 2:03 pm
Comment # 45
SEGA!!!!! WHAT IS THE DEAL WITH NO ALIENS: COLONIAL MARINES?! HOW LONG ARE YOU GONNA TORMENT US BEFORE YOU SHOW OFF THE BEST GAME YOU GUYS HAVE IN YOUR ARSENAL!!! IT’S BEEN TOO LONG FOR YOU GUYS NOT TO SHOWOFF THIS AMAZING GAME! PLEASE GIVE ALIENS FANS WHAT THEY WANT AND SHOWCASE THIS AMAZING GAME YOU HAVE IN PRODUCTION!!!!!!!
Posted by Steve on June 16th, 2010 at 2:20 pm
Comment # 46
WHAT THE F…….. Where’s ALIENS: COLONIAL MARINES Sega??? What were you thinking into? You guys at Sega are gonna loose a lot of fans doing this kind of things.. We’ve been waiting this game for YEARS delay after delay… Sega once again disappointing their fans…
Posted by Danny on June 16th, 2010 at 2:38 pm
Comment # 47
comment 23, that’s not me you impostor
Posted by sonicfan on June 16th, 2010 at 5:10 pm
Comment # 48
the thing that bothers me is, Sega is re-releasing some DC games.. WHY NOT RE-RELEASE Shenmue 1 and 2 ! if your not gonna go ahead with 3 then try to build something about it let us fans have something!!
Posted by ryan on June 16th, 2010 at 8:07 pm
Comment # 49
Hey Sega, where is all the ALIENS goodness you promised a long time ago.
How many promises do you have to make before going through with just ONE?
How many fans will you have to lose?
I am sure not many people like to bash you guys on your own forums and blogs but when you refuse to communicate us and even less, not show the game we have been waiting for years now, I have no disagreement when people start to flame you guys.
Sorry Sega, but you have held Aliens: Colonial Marines off for too long. Its time to launch the rocket, Sega and blast the world away with Aliens: Colonial Marines.
Posted by Private Hudson on June 17th, 2010 at 10:36 am
Comment # 50
Where is Shenmue 3
sega i’m fed up of the sonic crap, sonic went down hill as soon as sega stopped making consoles. come on you can do better than this finish of the epic story of Shenmue
Posted by Ryo1 on June 20th, 2010 at 1:40 am
Comment # 51
Sonic got crap when Sega stopped making consoles in 2002, a lot of the games you guys come up with now are average, that’s not the sega i remember, listen to your fans and get on with a masterpiece like Shenmue 3!
Posted by Ryo1 on June 20th, 2010 at 7:57 am
Comment # 52
wow, everyones complaining about Aliens……..
I’m just waiting for Valkyria Chronicles II and Vanquish, but 99% is Valkyria Chronicles II
Posted by sdg657 on June 21st, 2010 at 11:56 am
Comment # 53
i wish for sega to put ANY of those games on pc(computer) or psp(play station portable)PLZPLZPLZPLZPLZPLZPLZPZLPZLZPZ
Posted by Hamza on June 23rd, 2010 at 8:44 am
Comment # 54
ive had it with sega now.I we aliens fans are treated like crap i mean look at avp3 on pc and console its been out how long now and no new dlc shows how crap ur game is sega u dont have a clue what the fans want as u dont even listen to any of us so u can stick sonic and the rest of ur crap im done with ur rubbish.poor gearbox bet they wandering if there game is coming out or not as it would be a total waste of thier time if u cancel.should have let EA games or epic games have the rights to a franchise u know nothing about
Posted by jim on June 29th, 2010 at 5:00 am
Comment # 55
I love sonic
Posted by SonicLover54 on July 14th, 2010 at 11:22 am
Comment # 56
I’m waiting for 7 years for Shenmue 3 and nothing…
Posted by Samuel on August 6th, 2010 at 1:45 am
Comment # 57
CRY ALL YOU WANT SEGA FANS CRY ALL YOU WANT BUT GUESS WHAT IT WONT CHANGE ANYTHING DEAL WITH IT
:/ -____-
Posted by Truesonic on September 7th, 2010 at 2:34 pm