Phew! We’re back from PAX 2010, and we had a spectacular time! It’s always such a pleasure to meet our fans, and whether we saw you in our booth, at the Gameworks party, or on the streets of Seattle, we appreciate you.

We’ve got a ton of photos, including some behind-the-scenes photos of the SEGA PAX crew, on our Flickr.

Arrival & Setup

L-R: Kellie, Matt, John (bent over), Julian

We arrived at our hotel on Thursday, ready to dump our bags and get over to the convention center. We were excited to check out the booth, and make a game plan to tackle the show the next day.

L-R: Julian, John (who I guess didn’t want his photo taken), and Keith

We got to the booth to check it out. At this point, it was mostly set up but there were still some finishing touches to handle. Our booth team does an amazing job to make everything just perfect for our fans!

Julian test-drives Vanquish while Kellie looks on/assists.

After some set-up work, it was out to dinner and time to get some rest.

Cosplayers

We look forward to seeing all the great costumes at PAX, and there was no shortage of SEGA-themed costumes this year! From Typing of the Dead to the best Ulala costume I’ve personally ever seen… there was some real SEGA love at the show!

Ulala from Space Channel 5 (those shoes made my feet hurt just looking at them!)

Bayonetta

Typing of the Dead

Valkyria Chronicles

Gameplay

It wouldn’t be PAX without playing some games, right?

PAX attendees play Vanquish

Eric Nofsinger from High Voltage Software shows off Conduit 2

A Sonic fan plays Sonic Colors

In the Sonic 4 lounge

Kieran from Creative Assembly shows of Shogun 2: Total War

Booth Fun

It’s not all work in the booth, though. Here are some random moments we captured.

Alex, our *awesome* enforcer, chats with Kellie & Heather while Carl videos

Breakfast in the SEGA booth. Starbucks for everyone! It is Seattle, after all.

Getting ready for trivia

Unfortunately, some Wisps were harmed in the making of this PAX

Community Party at Gameworks

We love our fans. As community managers, it’s our job to interact with you every day, so you’re a big part of our daily lives. We’ve met some amazing people, and seen that SEGA fans are an intensely passionate and loyal group. We wanted to give back to all of you, so we created a crazy plan. What if we opened up the Gameworks arcade right across the street from PAX to the public? And gave people 2 hours of free arcade play? And some free food and drinks? And a free musical performance? And some seriously awesome raffle prizes? That sounded like a good idea to us, so we did it. And it seems like everyone else thought it was a good idea, too!

The line to get into Gameworks was around the block!

The place was packed.

Games were played, fun was had

Cash Cash played a set, including the Sonic Colors theme song

We raffled off some great prizes, including this epic SEGA controller hoodie

Your hard-working community team (L-R: Aaron (RubyEclipse), Kellie, and Julian (ClumsyOrchid)) manages the raffle

Thank You!

Again, thanks to everyone for making PAX 2010 such a success for us! Everyone was so polite (I’m not sure I’ve ever heard “please” and “thank you” so much during a show!) and wanted to have a good time. So many people told us how excited they are about our games, and how much they enjoyed the Gameworks party. That means so much to us, because we do all this hard work for you! A huge thanks to everyone at SEGA that helped make this possible — Teri (booth manager & planner extraordinaire), Tracy at Gameworks (and all the Gameworks staff), Cash Cash, the SEGA PAX crew, and everyone at SEGA that helped us pull this off. We survived!

Except Kieran. PAX may have killed him.