Thursday Jun 09, 2011
A huge thanks again to all the fans, press, SEGA folks, and friends who came to Sonic Boom last night. It was amazing to meet so many of you, and to re-connect with some old friends. We’ve already seen some photos and videos on Twitter, but we want to see them all. Send us all your pix and video, including those from the photo booths at the event, to firstname.lastname@example.org!
The first people in the door went straight for the Sonic Generations game kiosks, which I suppose isn’t really a surprise. There were a lot of happy faces as people played Green Hill Zone as both Classic and Modern Sonic over and over again.
Club Nokia is actually a concert venue, so there was a huge stage on one side, and this swanky bar on the other side. The lights changed color with the music, and really gave a great feel to the place.
We had lots of swag available for the event, including these great Sonic Generations pins.
As we showed you earlier, we also had these great t-shirts for everyone. I’ve seen a couple people wearing them on the E3 show floor today!
We had lots of stuff to do at the event, including some fun photo/video booths! These seemed to be super popular, and we can’t wait to see all your photos! (Remember, send them to email@example.com!)
One of the other cool things we made were these Sonic Generations coasters for the bar. There were two versions — both had the Sonic Generations logo on one side, and half had Classic Sonic (seen here) and the other had Modern Sonic.
After an hour or so of playing, it was time to get the stage show started. This is a backstage photo of Iizuka-san, Naka-san, and Senoue-san chatting just before they went up to the stage.
Aaron Webber (better known to some of you as RubyEclipse), Assistant Brand Manager for Sonic the Hedgehog, was our host for the evening. He brought Iizuka-san on stage to address the fans and talk about Sonic Generations.
Soon it was time for our first musical performance, Crush 40. We knew a lot of fans wanted to see them perform, and this is one of the little secrets we held back from you. They were really great, and the it was cool to see many people dancing and singing along. After they performed, we had the winners of Sonic’s 19th Birthday video contest perform their winning entry, “Needlemouse: The Musical”, live on stage.
We also had a best-dressed fan competition to highlight the awesome and dedicated fans that came to the event dressed in costume. There’s some amazing work that goes into these costumes and we always love to see them!
In between stage events, we had Gregory, a well-known street artist in LA, come and make this graffiti piece live on stage.
Toward the end of the event, Naka-san came back on stage along with Sonic’s 20th anniversary cake and Sonic himself! The crowd sang Happy Birthday to Sonic, and then it was time for a special surprise. We recorded everyone at the event saying “Happy Birthday Sonic” in unison, and that will appear in Sonic Generations. All of the fans who attended the event will get their voices in the game!
As the event ended, I walked backstage to get a behind-the-scenes view. Iizuka-san said a few words, Gregory presented his artwork to Naka-san, and the entire crowd did the old SEGA start-up sound to end the night in true SEGA style.
We’ve got these photos and more on our Flickr set, and will be adding more soon! Send your photos to firstname.lastname@example.org!
Thanks again to everyone who attended! We had an amazing time, and hope you did too.
Posted by Kellie in Sonic Boom on 2:40:06PM Jun 09, 2011
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