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Tuesday Oct 11, 2011
Announcing “Sonic Generations of Skate” Event and CompetitionIn celebration of Sonic the Hedgehog’s 20th Anniversary and Sonic Generations, we’ve partnered with leading action sports event producer ASA Entertainment to create a historic event — Sonic Generations of Skate — featuring three generations of professional skaters competing throughout the Sonic-themed day. On Saturday, October 22, Sonic and skateboarding fans will descend on Venice Beach, California (on the basketball courts near Muscle Beach), the iconic location where performance skateboarding planted it roots. Viewers in the USA will also be able to catch all the action on FOX Sports Network on Friday, November 25th. This unique one-day skateboarding competition incorporates Sonic’s celebrated qualities of speed, adventure and fun. Twelve of skateboarding’s most elite athletes, including Andy Macdonald, Lincoln Ueda, Pierre Luc Gagnon, Steve Caballero and Tony Hawk will compete for a cash prize in multiple half-pipe events. Videogame fans will have the opportunity to preview Sonic’s upcoming game, Sonic Generations, more than one week before its official launch, for free! Consumers will have the opportunity to pre-register online for clinics with professional skaters and free skate sessions on a 4,500 sq ft street course! “This format, inclusive of all generations, promises to be exciting, above all, fun and will give both dad and mini shred something to cheer for,” said Andy Macdonald, veteran pro skater who’s one of just four skaters who have competed at every X Games, with 21 X-Games medals under his belt. “We’re excited to be a part of this event and enjoy gravity-defying tricks from three generations of the top skaters in the U.S. in celebration of Sonic’s 20th anniversary,” said Marcella Churchill, Director of Marketing at SEGA of America. “Many of these skaters have grown up with Sonic and we are ecstatic to launch Sonic Generations at the birthplace of performance skateboarding with an event that honors the historic legacy of both Sonic the Hedgehog and the sport itself.” “ASA is always trying to develop events with unique formats and fresh concepts that bring something new to the table— both for the skaters and the crowd,” said Rick Bratman, CEO of ASA Entertainment. “SEGA really understood that mentality and is a tremendous partner for this event. They have such a great history of setting trends in their own industry, as proven by Sonic the Hedgehog reaching his 20th anniversary this year.” “Sonic Generations of Skate” airs in the USA on FOX Sports Network on Friday, November 25th. Check your local listings for specific air times.
Posted by Kellie in SEGA on 9:30:00AM Oct 11, 2011
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Comment # 1
Well, as much as I want to see this live. I think I’ll wait for it to air on Fox Sports. Nonetheless, this is just a fantastic promotion.
Posted by PreStalnic on October 11th, 2011 at 9:47 am
Comment # 2
SEGA is risking bankruptcy for this game! I mean, how much money are they spending to advertise??
Posted by serpx on October 11th, 2011 at 9:51 am
Comment # 3
i would only go to see it live if rodney mullen would be performing
Posted by 69 on October 11th, 2011 at 9:54 am
Comment # 4
Wow, this is awesome.
3 of my favorite things grouped together
Venice Beach
Sonic
Skateboarding.
Posted by Daniel Butler on October 11th, 2011 at 10:01 am
Comment # 5
very very good!!!!!!! I love these kinds of games put more characters
Posted by gerardo on October 11th, 2011 at 10:06 am
Comment # 6
Why can’t you do an event in the UK to celebrate Sonic’s 20th Anniversary?
Posted by ARON MASTERS on October 11th, 2011 at 10:31 am
Comment # 7
I own a skateboard shop in ohio, my son loves sonic. How i wish i had the money to get him out to this event. That would be killer. He cant wait for sonic generations. You can check him out at http://www.youtube.com/anthonyprime2000.
thanks
Posted by AMJSKATESHOP on October 11th, 2011 at 11:38 am
Comment # 8
Is “Fox Sports Network” A Different Channel Than Fox? Or Is It Just A Block?
Posted by SF167 on October 11th, 2011 at 12:14 pm
Comment # 9
skcus ku zuc
Posted by sega sonic on October 11th, 2011 at 12:50 pm
Comment # 10
@ARON MASTERS
Come on! you get the totally awesome Collector’s Edition of the Game! Isn’t that enough for ya?!?!
Posted by Joe Kraus on October 11th, 2011 at 12:50 pm
Comment # 11
Any Sonic/SEGA related swag up for grabs at the event?
It’s a 6 hour drive..
Posted by Jix Hedgehog on October 11th, 2011 at 3:05 pm
Comment # 12
I’m going!
Posted by Alexis Perez on October 11th, 2011 at 6:18 pm
Comment # 13
WOW!!! Sega, you’ve really outdone yourselves this time! It’s gonna be on the news, a competition, and you’ve got some famous people! Bravo! Do your best and make this your best Sonic game and event ever!!
Posted by Christian Luber/Sonic Hog on October 11th, 2011 at 8:06 pm
Comment # 14
everyone should take a ride to Venice beach on that day to go take a peak at the event !! i probably will. <333
Posted by ParanoiaAgent290 on October 13th, 2011 at 10:05 pm