Tuesday Oct 11, 2011
In celebration of Sonic the Hedgehog’s 20th Anniversary and Sonic Generations, we’ve partnered with leading action sports event producer ASA Entertainment to create a historic event — Sonic Generations of Skate — featuring three generations of professional skaters competing throughout the Sonic-themed day. On Saturday, October 22, Sonic and skateboarding fans will descend on Venice Beach, California (on the basketball courts near Muscle Beach), the iconic location where performance skateboarding planted it roots. Viewers in the USA will also be able to catch all the action on FOX Sports Network on Friday, November 25th.
This unique one-day skateboarding competition incorporates Sonic’s celebrated qualities of speed, adventure and fun. Twelve of skateboarding’s most elite athletes, including Andy Macdonald, Lincoln Ueda, Pierre Luc Gagnon, Steve Caballero and Tony Hawk will compete for a cash prize in multiple half-pipe events. Videogame fans will have the opportunity to preview Sonic’s upcoming game, Sonic Generations, more than one week before its official launch, for free! Consumers will have the opportunity to pre-register online for clinics with professional skaters and free skate sessions on a 4,500 sq ft street course!
“This format, inclusive of all generations, promises to be exciting, above all, fun and will give both dad and mini shred something to cheer for,” said Andy Macdonald, veteran pro skater who’s one of just four skaters who have competed at every X Games, with 21 X-Games medals under his belt.
“We’re excited to be a part of this event and enjoy gravity-defying tricks from three generations of the top skaters in the U.S. in celebration of Sonic’s 20th anniversary,” said Marcella Churchill, Director of Marketing at SEGA of America. “Many of these skaters have grown up with Sonic and we are ecstatic to launch Sonic Generations at the birthplace of performance skateboarding with an event that honors the historic legacy of both Sonic the Hedgehog and the sport itself.”
“ASA is always trying to develop events with unique formats and fresh concepts that bring something new to the table— both for the skaters and the crowd,” said Rick Bratman, CEO of ASA Entertainment. “SEGA really understood that mentality and is a tremendous partner for this event. They have such a great history of setting trends in their own industry, as proven by Sonic the Hedgehog reaching his 20th anniversary this year.”
“Sonic Generations of Skate” airs in the USA on FOX Sports Network on Friday, November 25th. Check your local listings for specific air times.
Posted by Kellie in SEGA on 9:30:00AM Oct 11, 2011
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