Monday Nov 07, 2011
In just a few weeks, Sonic will be flying down the streets of New York City in the Macy’s Thanksgiving Day parade! This is actually Sonic’s second time in the parade — he was the first video game character to be in the parade back in 1993, and now he’s back for his 20th anniversary. Over the past 20 years, Sonic has evolved as one of gaming’s greatest icons, with his blue body and unforgettable spikes being recognized worldwide as a symbol of speed, adventure and fun.
On Thanksgiving, the Sonic balloon will sky rocket into the atmosphere with massive blue spikes, his signature white gloves and red shoes, shining in the sun. For his parade return, Sonic will measure approximately 48-feet tall, 60-feet long, and 26-feet wide, solidifying his presence, once again, as a historic character in the 2011 Macy’s Thanksgiving Day Parade line-up.
The 85th Annual Macy’s Thanksgiving Day Parade airs across the United States on NBC-TV, Thursday, November 24, 2011 from 9:00 am – Noon, in all time zones.
Sneak Peek at the Sonic Balloon
The balloons were taken for a test flight this past weekend at the Meadowlands in New Jersey, and Marcella, our Director of Marketing, was there to see it! She snapped these photos of the balloon, and confirmed that it looks amazing.
We’ve got more photos of the balloon on our Flickr. You can really get a sense of how gigantic the balloon is when you see all the people below holding on to the ropes. It looks great, and I’m so excited to see it in person. Which brings me to…
See Us In the Parade!
While most of the balloon handlers helping us with the Sonic balloon will be volunteers and other non-employees, there are a few of us headed to New York City this Thanksgiving to be balloon handlers in the parade. This year, Thanksgiving falls on my birthday, and I can’t think of a more fun way to spend it than being in the Macy’s parade! Not sure how well you’ll be able to see us, but maybe you’ll get a glimpse of me and a few other SEGA folks when you see the Sonic balloon on TV. Of course, if you’re in NYC and on the parade route, you might see us as we walk by with the Sonic balloon. If you see us, shout out a hey!
We’ll try to take some behind the scenes photos to show you after the parade, but because there are absolutely no cameras or cell phones allowed for balloon handlers on the parade route (and we’ll literally have our hands full, anyway) there will be no live tweeting, blogging, Facebooking, etc from the parade route.
We’re super excited, and hope you are too!
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