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Monday Dec 10, 2012
Get an Exclusive Hot Wheels “Danicar” at GameStop
SEGA, Mattel, and the iconic Hot Wheels brand have developed a unique partnership to further enhance the racing experience of Sonic & All-Stars Racing Transformed. Available exclusively at GameStop, fans who purchase the game for the Xbox 360, PlayStation 3, or Wii U will receive a limited edition diecast “Danicar” free. The exclusive gift with purchase promotion will begin on December 9 and will continue while supplies last at the more than 4,400 GameStop locations nationwide and online at www.GameStop.com. This promotion builds upon the in-game presence of NASCAR racer Danica Patrick, who races a custom transforming electric green Hot Wheels vehicle, designed to navigate the dynamic land, sea and air environments. The unique vehicle combines style elements from Danica Patrick and Sonic the Hedgehog with design inspiration from Hot Wheels. “We are so excited to be able to reward gamers who purchase Sonic & All-Stars Racing Transformed with a free diecast ‘Danicar’,” commented Marcella Churchill, Senior Director of Marketing, SEGA of America. “Through this partnership with Hot Wheels, SEGA was able to extend our brand beyond the game universe and into consumer products with the creation of this custom toy.” Sonic & All-Stars Racing Transformed is a thrilling new racing experience featuring Sonic the Hedgehog, Danica Patrick, Disney’s Wreck-It Ralph and a fantastic cast of SEGA All-Stars. The racing adventure allows players to race through land, air and water in the new dynamic tracks inspired by classic SEGA video games.
Posted by Kellie in Sonic & All-Stars Racing Transformed on 2:13:40PM Dec 10, 2012
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Comment # 1
WOW I pre ordered the game and NOW you give us a free thing if we get it… THATS GAY
Posted by Supersonicgo on December 10th, 2012 at 2:25 pm
Comment # 2
So for those fans who bought the game… 25 days ago… we basically end up with nothing?
Posted by Hogfather on December 10th, 2012 at 2:38 pm
Comment # 3
YES! I will be purchasing this ON DECEMBER 9TH!!!
Posted by Max on December 10th, 2012 at 2:41 pm
Comment # 4
What a lovely way to kick your loyal fans in the nuts, SEGA.
Bought the game day one? Sorry! You don’t get this cool piece of merchandise.
Posted by ABCABlue on December 10th, 2012 at 2:41 pm
Comment # 5
..Bit late there SEGA?
Posted by Rabid-Noodles on December 10th, 2012 at 2:43 pm
Comment # 6
Well dang it.
I don’t even know if my parents bought it for me at GameStop for Xbox 360 for Christmas. Hopefully they did. Or maybe I could find this at Walmart perhaps at the Toys section?
Posted by Dubba814 on December 10th, 2012 at 3:00 pm
Comment # 7
I’m glad you guys at SEGA finally released info on the toy… but it’s a month too late
Kind of makes me worried about future game releases and not picking them up on the release date in case something like this comes up
Posted by Jix Hedgehog on December 10th, 2012 at 3:14 pm
Comment # 8
are you serious basically saying i get penalized for picking it up at walmart a week ago not knowing i would got something extra if i had picked it up at gamestop today just wow good way to show your loyal fans maybe i should get anarchy reigns 2 weeks after the release and get a figurine for free
Posted by k on December 10th, 2012 at 4:29 pm
Comment # 9
If only it was “…includes those who had already pre-ordered the game will also be able to pick it up.”
Even though I don’t play with my cars anymore, would’ve been cool to own one…
Posted by Sonic Hog Speed on December 10th, 2012 at 6:29 pm
Comment # 10
Ah well…as long as it may be available for purchase separately later on, then I’ll be fine…
Posted by Dubba814 on December 10th, 2012 at 8:29 pm
Comment # 11
sonic chronicles 2
Posted by Esss on December 10th, 2012 at 9:25 pm
Comment # 12
Kick in the teeth…
Bought this day 1 with Wii U, and New Super Mario Bros. U
Really unfair
Posted by Kolma on December 10th, 2012 at 9:34 pm
Comment # 13
Looks horrible. We need Yujin to do some GachaGacha Eggs with all the racers.
Posted by S.F on December 11th, 2012 at 1:29 am
Comment # 14
Man, the sense of entitlement is just out of control in this hobby.myou people are all furious because you want a die cast car and didn’t get it for free.
What a bunch of babies.
Posted by JT on December 11th, 2012 at 4:28 am
Comment # 15
“Man, the sense of entitlement is just out of control in this hobby.myou people are all furious because you want a die cast car and didn’t get it for free.
What a bunch of babies.”
Congratulations on your new car purchase?
What? Oh! That promotion our dealership was running, yeah, yeah…the one we talked about a few weeks before we started selling this model…yeah…the “Free gas for 3 months!” thing…well, you may have bought the car the week it went on sale, but we only just started the promotion. Sorry sport! Hope you don’t feel entitled or anything, it’s not our fault you didn’t wait.
Posted by Mykonos on December 11th, 2012 at 7:55 am
Comment # 16
@JT Except that you get the car for free in the first place if you buy the game. But as others have said, the game has been out for nearly a month, and people bought it early for the bonus content. Buy the game and get this car for free, too. Own it already, you’re out of luck. That’s what people are upset about.
If this promotion marked the end of the Bonus Content shipments, that’d be another thing.
On the flip side, at least it’s not MVC3, or like countless movie re-releases with additional content than the previous release.
Posted by SestrenNK on December 11th, 2012 at 8:20 am
Comment # 17
If you people arguing with me can’t see the absurdity of your argument then you all are indeed completely delusional. Take a step back and realize how actually “out of luck” you are by missing out on a 2 inch long die cast car.
Keeping in mind this car is also branded with Danica Patrick, and I would be incredibly surprised if the people complaining here about not getting a free Hot Wheels aren’t the same people who were complaining about Danica Patrick being in the game.
Also, to #15- Your example is not even remotely analogous to the “problem” of not getting a free Hot Wheels car. Getting 3 months of free gas has actual value, whereas a Hot Wheels car has virtually no value. You might as well be trying to argue that children dying of thirst in Somalia because they’re not getting free water is the same as you not getting a free Hot Wheels car.
Get real.
When things like this happen people should probably just say “Oh, a free toy car. Good for whoever gets it.” There’s absolutely no reason to be mad about what’s happening here. It’s not important in the least. It’s silly, it’s foolish, and it makes me embarrassed to be part of the “gaming community”.
Posted by JT on December 11th, 2012 at 9:15 am
Comment # 18
So…the people who got Metal Sonic and the Outrun track early would’ve rather had the Hot Wheels Car?
Honestly I’d rather have the DLC, I can’t say I care enough to go out of my way to get the car.
I mean it’s already a solid title (across the board by various reviewers) that was put fresh on the market up to $20 LESS (depending on where it’s sold) than the usual retail price of most console games (not including hand-held prices), came with the first taste of DLC…and…people wanted…more for less (or in this case free).
…Am I missing something?
Is it really worth the ‘uproar’ unless you’re just that die-hard of a collector? (Of which, you’ll probably find it at an eBay near you no problem.)
They didn’t have to give anything extra away for free at all.
Posted by Coconuts on December 11th, 2012 at 12:24 pm
Comment # 19
@Coconuts To be fair, I don’t think anyone said they’d prefer this over the Bonus Edition content or alluded to that in any way. It’s not ‘or’ but ‘and’. What has people upset or scratching their heads is the -timing- of this. It’s after a lot of people already went out of their way to get the Bonus Edition that something like this is announced. The value of the car aside, it could’ve been anything from a keychain to a hat instead and the reaction would’ve been the same (though the car is still pretty neat). Not disagreeing with any of the points you’ve made, but maybe that’ll help shed some light on the second question. In the end it’s really not that big a deal as you say, but it’s also important for those on the promotional end to anticipate how people will react, good and bad, and I’m sure they have.
But I can see the positives too. Maybe this’ll be a good incentive for those who haven’t decided if or when they’ll purchase the game, as well as those outside the Sega hardcore (not unlike Danica’s inclusion or certain PC characters). Arguments on that aside, if it helps game sales any, the game could use all it can get if Sega’s looking at this as their big holiday title.
Now if this were a perfect replica of the Daytona Hornet car instead, I’d be among the furious because that’s something me and many others would really, really want. Take note of the reception to a certain car in the game, Sega!
Posted by SestrenNK on December 11th, 2012 at 7:02 pm
Comment # 20
Really nice, when release pc version?
Posted by Venancio on December 18th, 2012 at 7:50 am