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Archive for July, 2014


   
 

Original Alien Movie Cast Reminisce in the Latest Alien: Isolation Trailer

Alien: Isolation

The latest Insider Video for Alien: Isolation, ‘The Cast of Alien’, features exclusive behind the scenes interviews with key cast members of the 1979 Ridley Scott masterpiece, Alien. Academy Award-nominated and Golden Globe-winner Sigourney Weaver (Ellen Ripley), Tom Skerritt (Dallas), Veronica Cartwright (Lambert), Harry Dean Stanton (Brett) and Yaphet Kotto (Parker) discuss reprising their roles in a video game and the legacy of one of the most enduring horror franchises in movie history.

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Alien: Isolation’s bonus content is set to bring fans of the series and gamers alike one of the most memorable and unique gaming experiences. Transporting gamers back to the set of Alien in the pre-order bonus content “Crew Expendable” and “Last Survivor”. “Crew Expendable” sees the original crew reunited aboard the Nostromo. Brett and Kane are dead; alongside Ash and Lambert, it is now down to the player as Dallas, Parker or Ellen Ripley, to find a way to isolate the Alien and overcome the terror that confronts them. “Last Survivor” picks up the story as Ripley tries to escape on the Narcissus. On hearing the screams of Lambert and Parker, the player must navigate their way back down through the Nostromo in order to activate the self-destruct sequence, before retracing their steps back to the Narcissus shuttle and escape.

Alien: Isolation is a first-person survival horror game capturing the fear and tension evoked by Ridley Scott’s 1979 classic film. Players find themselves in an atmosphere of constant dread and mortal danger as an unpredictable, ruthless Xenomorph is stalking and killing deep in the shadows. Underpowered and underprepared, you must scavenge resources, improvise solutions and use your wits, not just to succeed in your mission, but to simply stay alive.

Alien: Isolation will be available from October 7, 2014, for Xbox One, PlayStation 4, Windows PC, Xbox 360, and PlayStation 3.

 
   
   
 

Pack Fronts and North American Release Dates for Sonic Boom Games

Sonic Boom: Shattered Crystal

Sonic Boom: Shattered Crystal will be in stores November 11, 2014 in North America. (European/other dates coming soon.)

Sonic Boom: Rise of Lyric

Sonic Boom: Rise of Lyric will be in stores November 18, 2014 in North America. (European/other dates coming soon.)

 
   
   
 

Behind the Scenes with the Sonic Boom TV Animation

Take a look behind the scenes of the Sonic Boom TV animation!

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Meet Characters in the Sonic Boom Universe

You know about Sonic, Tails, Amy, Knuckles, and Sticks. But now it’s time to meet some of the other characters you’ll encounter in the Sonic Boom universe! These characters are non-playable in the Sonic Boom games, and some of them also appear in the Sonic Boom TV animation.

Old Tucker

Old Tucker is a happy go lucky farmer who mistakenly took the easy route to grow his village’s crops. Despite some setbacks, he is still able to spread his funny, southern charm with the villagers. Old Tucker is in Sonic Boom: Rise of Lyric.

Hayward

Hayward, the hopeless farmhand, is a dreamer who constantly wants to go above and beyond to prove himself to others around him. Always looking to be a part of something bigger, something that makes a difference, he is in search for a reason or way to help to just show what he can do. Hayward is in Sonic Boom: Rise of Lyric.

Salty

Salty is the self-proclaimed captain of the ocean. He is overly confident in his domain and does not care to take the opinions of others around him into consideration. His egocentric attitude is apparent, even though his words and actions are not always justified. In Salty’s world, it’s his way or the seaway! Salty is in the Sonic Boom animation and Sonic Boom: Rise of Lyric.

Pepper

Pepper, a sailor like his brother Salty, was raised by his father to sail the open seas, but was never respected by his brother. When left a nautical compass by their father, Salty took it for himself and they haven’t spoken since. Now Pepper captains his own ship with a keen understanding about the ways of the seas, a poetic sensibility, and occasional battle with Salty on the open waters. Pepper is in the Sonic Boom animation and Sonic Boom: Rise of Lyric.

Q-N-C

Q-N-C (pronounced “Quincy”) is the main guide through both the Wii U and 3DS versions of Sonic Boom. Created by the evil mastermind Lyric, Q-N-C is an ancient robot whose wires were crossed and can now think for itself. Shedding its evil past, Q-N-C aims to please and help people whenever possible. Q-N-C is in Sonic Boom: Rise of Lyric and Sonic Boom: Shattered Crystal.

Hokey and Pokey

Hokey and Pokey have been married for over 175 years and have an everlasting spark between them…until that spark is lit and the bickering begins! Always poking fun at each other and arguing over who knows best, this elderly couple proves there is a soul mate for everyone. Hokey and Pokey are in Sonic Boom: Rise of Lyric.

Perci

Perci is beautiful yet tough as nails; her street smarts and tough exterior allow her to be ready to protect the town when the time comes. Perci is in the Sonic Boom animation and Sonic Boom: Rise of Lyric.

Foreman Fred

Foreman Fred is in way over his head and knows it. Promoted too early – and probably without merit – he knows the rules and regulations but just doesn’t know how to apply them. The fact that he’s not the quickest on his feet, only makes matters worse. Foreman Fred is in Sonic Boom: Rise of Lyric.

Doc Ginger

Doc Ginger’s strong southern charm and kindness should never be mistaken for weakness. Even during the most frantic of situations she remains calm, levelheaded and unafraid to provide the team with sweet but stern direction. Doc Ginger is in Sonic Boom: Rise of Lyric.

Cliff

Cliff is the wise and well -educated elder statesman of the village who knows the history of Lyric and his metal army. Respected and trusted, he’s been searching for something for a very long time and will fulfill it anyway he sees fit. Cliff is in Sonic Boom: Rise of Lyric.

Chef Woody

The French master chef has prepared nearly every dish in the world and seen every kitchen. A true perfectionist of his craft, Chef Woody wants no person or thing to come between him and the perfect dish. Graceful and eloquent by nature, hot blooded in the name of cuisine. Chef Woody is in Sonic Boom: Rise of Lyric.

Fastidious Beaver

Fastidious Beaver is a fussy, uptight beaver with a knack for being in the wrong place at the wrong time. Fastidious Beaver is in the Sonic Boom animation and Sonic Boom: Rise of Lyric.

Mayor Fink

Mayor Fink is a typical politician – a fast talker out of both sides of his mouth. Loud and confident, he feels in control no matter what the situation, even if he has no idea what he’s doing. Mayor Fink is in the Sonic Boom animation and Sonic Boom: Rise of Lyric.

***

Sonic Boom: Rise of Lyric and Sonic Boom: Shattered Crystal will be out this November. The Sonic Boom television series, co-produced by SEGA of America Inc. and OuiDO! Productions, will debut on Cartoon Network in the U.S. and on CANAL J and GULLI in France during the 2014/2015 season.

 
   
   
 

SEGA Unleashes Alien: Isolation and Sonic Boom at San Diego Comic Con

From the outer reaches of space to a fantastic ancient land, SEGA fans will get a chance to see the  hottest games of the year at San Diego Comic-Con International. SEGA is pulling out all the stops, giving fans their first chance for hands-on demos of Alien: Isolation, Sonic Boom: Rise of Lyric and Sonic Boom: Shattered Crystal, and a variety of ways to experience these franchises, both onsite and off. Alien: Isolation will be showcased in amazing, spine-tingling fashion at the FUTURE US booth #241 with game demos in a custom-designed, giant-sized Alien egg pod. SEGA is also taking its presence to the next level this year, partnering with NERD HQ to give fans even more chances to have fun with some of the year’s most anticipated titles.

SEGA will invade Nerd HQ from July 24-27 at Petco Park, just steps away from the Convention Center. Presented by The Nerd Machine, this popular fan-focused event provides guests an additional destination to interact with brand-new titles as well as hands-on opportunities with never-before-seen games. Nerd HQ will be the official home for SEGA throughout the show, spotlighting its games and hosting panels discussing the new titles.

Alien Isolation Egg

Following overwhelming excitement from its debut at E3, the newest title of the Alien franchise, Alien: Isolation, will come to life and showcase the true meaning of fear with an immersive gaming experience. A replica version of the iconic egg from the Alien series will be onsite at the FUTURE booth, immersing gamers into a solitary gaming pod for a unique, chilling, fear-inducing event. Enter if you dare! Alien: Isolation is available worldwide on October 7, 2014 for Xbox One, PlayStation 4, Windows PC, Xbox 360 and PlayStation 3.

Sonic Boom - Sticks Reveal

When it comes to the fastest bipedal blue star in the world, SEGA has a big year ahead. To set the stage, SEGA will introduce playable versions at Comic Con.  The new games Sonic Boom: Rise of Lyric for the Wii U system, developed by Los Angeles-based Big Red Button, and Sonic Boom: Shattered Crystal for the Nintendo 3DS hand-held system, from San Francisco-based Sanzaru Games, will introduce new gameplay and the most vile and formidable villain in Sonic history — Lyric.

Announced earlier this year, Sonic Boom is a brand-new extension to the Sonic Universe that will introduce new video games, the first-ever CG-animated television series debuting on Cartoon Network in the 2014/2015 season, and a robust merchandise program anchored by master toy partner TOMY.

 
   
   
 

Crazy Taxi: City Rush iPhone Case Giveaway!

Here is your opportunity to win an exclusive iPhone 5/5S Case sporting the latest Crazy Taxi: City Rush artwork.

CT phone cover

How it Works

1. You must have a Twitter account and be following @CrazyTaxiSEGA on Twitter to be eligible. If you don’t have a Twitter account, you can create one by going to http://www.twitter.com and click the green “get started — join!” button in the center of the page.

2. Giveaways start around 11am Pacific Time on July 23. We tweet a message with instructions and participants send a Direct Message (commonly called DM) in return. Send a Direct Message changes depending on what Twitter client you are using, we recommend reading this helpful tutorial before the giveaway day.

Example of giveaway message:

@CrazyTaxiSEGA Tweets: “GIVEAWAY: Crazy Taxi: City Rush iPhone Case for the 5/5S. DM “Crazy Taxi: City Rush” by 6pm PST for a chance to win!”

You see this, and want to win it, so you send us a direct message that says “Crazy Taxi: City Rush”. After 6pm we will randomly select a winner from those you entered for a chance to win! Quotation marks do not matter, capitalization does not matter, but spelling does matter!

3. We will announce the winner the following day. Please read the official rules at the end of this post to confirm eligibility.

Sega of America, Inc.
Official Rules – Promotions for Twitter

NO PURCHASE NECESSARY TO ENTER OR WIN. VOID WHERE PROHIBITED.

This promotion is administered by a U.S. company and in compliance with U.S. privacy laws; by entering you are agree to all the terms and conditions of the Sponsor’s Privacy Policy.

This promotion is in no way sponsored, endorsed or administered by or associated with Twitter.
You understand that you are providing your information to Sega of America, Inc. and not to Twitter.
Any questions, comments or complaints regarding the Sweepstakes
must be directed to the Sponsor and not to Twitter.

Promotion: Crazy Taxi: City Rush iPhone Giveaway

Age of Eligibility:  The Promotion is open only to individuals who are twenty-one (18) years of age or older and individuals between the ages of thirteen (13) and twenty-one (18) who have the permission to enter of a parent or legal guardian who agrees to be bound by these Official Rules.

How to Enter:  Sponsor will announce the prize we are awarding, a word or phrase, and what number of response you need to be to win. Send us a direct message (DM) via Twitter and be that number to win the prize. (@ replies do not count as entries!)

How Many Times You Can Enter: Limit of one (1) direct message per person per prize.

How Winner(s) Will Be Determined: Winners will be randomly determined on an “nth entry basis”; i.e. For example, Sponsor will randomly which entrant will be selected for a given prize; i.e. the 50th or 100th.

How Winner(s) Will Be Notified: Winners will be notified on Twitter through Direct Messages (DM) as well as through email.

Where and When Winner(s) Will be Announced: Winners will be announced at least one week after the promotion starts

(1) Description – Sega of America, Inc. (the “Sponsor”) is offering the above referenced Promotion and will award the prize or prizes described above via a random selection method.  The promotion is available for entry only on Twitter. If you do not yet have a Twitter account, create your FREE account at http://www.twitter.com. Visit https://twitter.com/CrazyTaxiSEGA and using the prompts follow Crazy Taxi Sega on Twitter. Your activity on Twitter in regards to this Promotion are governed by Twitter Terms of Use at https://twitter.com/tos.

(2) Eligibility – The following are NOT eligible to participate:  Employees, officers and directors of the Sponsor, its parents, affiliates, subsidiaries, divisions, advertising, promotional, fulfillment and marketing agencies, (collectively “Promotion Entities”) their immediate families (parent, child, sibling & spouse) and persons living in the same households of such individuals (whether related or not), are not eligible to participate in the Promotion.

The promotion is void in all countries currently under sanction by the Office of Foreign Assets Control (“OFAC”) of the U.S. Department of the Treasury to include: Balkans, Belarus, Burma, Cote d’Ivoire, Cuba, DR of the Congo, Iran Iraq, Liberia (the former regime of Charles Taylor), Lebanon, Libya, North Korea, Somalia, Sudan, Syria, Yemen, and Zimbabwe. Please note that the list of sanctions countries ca change at any time, however, a current list can always be located at http://www.treas.gov/offices/enforcement/ofac/programs

Further, the promotion is void in any jurisdiction where prohibited by law, rule or regulation.

(3) Entering the Promotion – Creation of false accounts on Twitter is prohibited. (Message, data rates or other charges may apply if you are participating via the use of a SMART mobile device; check your mobile plan for rates and details. Participation may not be available on all carriers.)  In the event of a dispute as to any Entry, the authorized account holder of the Twitter account used to enter will be deemed to be the entrant.  The “authorized account holder” is the natural person assigned the account by the online service provider or other organization responsible for assigning the accounts.  You may be required to show proof of being an authorized account holder. Any attempt by any entrant to obtain more than the stated number of entries by using multiple/different/duplicitous e-mail addresses, the use of multiple identities, registrations and logins, or any other methods will void that entrant’s entries and that entrant may be disqualified. Entries that are incomplete, contain irregular or invalid information, or are corrupted are void and will not be accepted.

(4) Data Collection – Sponsor collects personal information from you when you enter the Promotion.  By entering the Promotion, you agree to all of the terms and conditions of Sponsor’s Privacy Policy.  For information about how personal information may be used, see Sponsor’s Privacy Policy, which is available at http://www.sega.com/legal/privacy.php

(5) Prizes – There is a limit of one (1) prize per person per Promotion. The odds of winning in any given Promotion depend upon the number of prizes available and the number of total entries received for that Promotion. In no event will the value of any single prize exceed $600 and the total value of prizes in any given Weekly Promotion Period will never exceed $5,000.  All approximate retail values are expressed in U.S. Dollars. In the event of unavailability Sponsor reserves the right to substitute an item of equal or greater value.

(6) Prize Awarding – If you are potential winner and a minor in your jurisdiction of residence, you must parent or legal guardian must accept the prize on your behalf by providing their name and complete mailing address for the purposes of prize fulfillment.  If you have provided an invalid or inaccurate email address or postal mailing address for the purpose of prize fulfillment any returned communication or prize items will be forfeited and in this event at Sponsor’s sole discretion an alternate may be selected. Any unclaimed prizes will not be awarded. In compliance with Canadian law, any potential Canadian winner will have to correctly answer a multiple part mathematical skill question as a condition of being named a valid winner. Acceptance of a prize constitutes permission for Sponsor to use winner’s name for advertising and promotional purposes as Sponsor so determines without notice or further compensation, except where prohibited by law. Prize recipient shall not be permitted to (a) replace his/her designated prize with another prize or item, (b) transfer or assign his/her designated prize to another person, or (c) substitute any prize or prize component for cash. In the event of unavailability, Sponsor reserves the right to substitute a prize of equal or greater value. All federal, state, local, and other taxes on prizes, (including any applicable import taxes on prizes) are the sole responsibility of the person accepting the prize.

(7) General – At the conclusion of any given Promotion or prize winning cycle and the selection or naming of the published winner(s) for that Weekly Promotion Period or prize winning cycle,  Sponsor, in its sole discretion, has the right to modify any rule associated with the Promotion including but not limited to the  requirement for entry, number of entries you can receive, the number and value of prizes available and the deadline for entry or participation prize winning activity including, or at Sponsor’s sole discretion, to discontinue the Promotion completely.

By participating in the Promotion, each entrant unconditionally accepts and agrees to comply with and abide by these Official Rules and the decisions of the Sponsor, which shall be final and binding in all respects. By participating in the Promotion, participants agree to release, discharge and hold harmless Twitter and Promotion Entities from any and all damages whether direct or indirect, which may be due to or arise out of participation in the Promotion or any portion thereof, or the acceptance, use/misuse or possession of prizes.  Further, the Promotion Entities do not make any warranty, representation, or guarantee, express or implied, in fact or in law, relative to the use of any prize, including, without limitation, quality, merchantability, and fitness for a particular purpose.  Further, no responsibilities are accepted for any additional expenses, omissions, delays, re-routing, or acts of any government or authority.

All decisions of the Sponsor in any matter relating to this Promotion shall be binding and final. If there are fewer eligible entries than the number of available prizes, any unclaimed prizes will not be awarded. Sponsor is not responsible for technical failures of any kind, including but not limited to the malfunctioning of any computer, cable, network, hardware, software, or web site. Sponsor is not responsible for lost, interrupted or unavailable network server or other connections, miscommunications, failed telephone or computer or telephone transmissions or technical failure, jumbled, scrambled or misdirected transmissions, for incorrect or inaccurate entry information, howsoever caused, or other error of any kind whether human, mechanical or electronic. Entrants found tampering with or abusing any aspect of this Promotion, as solely determined by Sponsor, will be disqualified. If disqualified for any of the above abuses, Sponsor reserves the right to terminate entrant’s eligibility to participate in the Promotion. Any attempt by any person to deliberately undermine the legitimate operation of the Promotion may be in violation of criminal and civil law, and, should such an attempt be made, Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law. Sponsor’s failure to enforce any term of these Official Rules shall not constitute a waiver of that provision. Sponsor reserves the right to terminate, cancel, suspend and/or modify the Promotion if any fraud, virus or other technical problem corrupts the administration, security, or proper play of the Promotion, as determined by Sponsor in its sole discretion. In such event, Sponsor reserves the right to award the prizes at random from among the eligible entries received up to the time of the impairment. The Promotion and the rights and obligations of Sponsor and entrants will be governed by and controlled by the laws of the state of California, applicable to contracts made and performed therein without reference to the applicable choice of law provisions. All actions, proceedings or litigation relating hereto will be instituted and prosecuted, without resort to any form of class action, solely within the state courts of California located in San Francisco, California and federal courts located within such state and county with respect to any action, dispute or other matter pertaining to or arising out of the Promotion. In the event any provision of these Official Rules will be held to be unenforceable, these Official Rules will continue in full force and effect without such provision.

Sponsored by:
Sega of America, Inc.
350 Rhode Island Street, STE 400
San Francisco, CA   94103

 
   
   
 

Mega-Bit Kickstarter Q&A

We recently showed you a Kickstarter for collectible figurines from Squid Kids Ink, called Mega-Bit. To give you more insight on the project, we talked to Nate Mitchell, the man behind Squid Kids Ink, and Tyler Ham, Retail Licensing Manager from SEGA of America.

Mega-Bit Kickstarter

Nate, tell us about yourself, and how you got started making toys.

NM: My name is Nate Mitchell and I’m the owner/operator of Squid Kids Ink. I started sculpting when I was 19, and that led me to going to Otis for their Toy Design program. I graduated in 2004, and then worked at Playmates Toys for a couple of years. I spent 5 years at Spinmaster Toys working on action figure lines like Storm Hawks, Bakugan, and How to Train Your Dragon. Squid Kids Ink is now my full time job. I quit my job at Spinmaster 2.5 years ago, and it’s been a roller coaster ever since.

Tyler, tell us about yourself, how long you’ve been at SEGA, and what the licensing department does.

TH: My name is Tyler Ham, and I have been at SEGA for 4 months.  Before SEGA, I was Art Director at the collectibles company Factory Entertainment, and before Factory, I was a film Visual Effects artist for 13 years, and a freelance digital sculptor.
The licensing department does many things. Most people think we just approve or disapprove products, but we also help develop lines, find good company / product matchups, conceptualize ideas to present to our licensees, and really search out partnerships that are mutually beneficial for SEGA and the companies we work with.

Tell us about your favorite SEGA memories. Favorite console? Favorite game?

NM:  Like a lot of families, we could only afford one console per generation. So, I mostly grew up with Nintendo. I played plenty of Genesis at friends’ houses, but didn’t own one until much later. Golden Axe was one of my favorite arcade games during that period. Dreamcast was the only SEGA console that I bought, and that was because I was old enough to have a job and earn enough money to buy it. Crazy Taxi and Marvel Vs. Capcom 2 were my favorite games for that console.

TH: I never went the SNES route. After my NES I switched over to Genesis, where I got addicted to Sonic the Hedgehog.  I played a LOT of SEGA games over the years, but that first Sonic definitely holds the sentimental title for me.

Mega-Bit Kickstarter

Nate, What is the So Analog line of toys about? What inspired you to create them?

NM: So Analog really about my childhood. I grew up in a time where big bulky chunks of plastic carried the entertainment we loved. That tech is long dead, but I wanted to bring them back to life. I also want to create a platform toy for people to customize and put their own art on.

Tyler, How did the Mega-Bit project come about?

TH: This project started way before I came to SEGA, but kind of came to a halt.  When I came on board, we were looking over old projects we could potentially revive and this one stood out to me. For one, I have purchased toys from Squid Kids Ink in the past, met Nate at Comic Con, and was a fan of his style. Plus, I have a love for the art toy scene, I have sculpted for a few of the guys in those circles, and it just felt like a cool project to revive.  I shot Nate and email asking if he wanted to revisit “Mega-Bit” (Back then it was called “SAY-GAH”), and we went from there.

The Mega-Bit figures are officially licensed from SEGA. What challenges come with this?

NM: Mega-Bit is my 1st officially licensed product. Everything else I’ve done has been parody or artist interpretations of classic games. Licensed product has a variety of challenges. A major one is money, as licenses aren’t free. We had to reach a deal that allows me to run a Kickstarter, then pay the royalty. The other big challenge is approvals. A licensing deal is a partnership and compromises need to be made by both sides.

TH: Projects like this can be tricky to get going, but are also really rewarding to see bloom. Nate and I went back and forth a LOT, discussing ideas that he had that we could use, ideas we definitely couldn’t use, and the best ways to approach this as a potential partnership. Nate was very easy to work with in this regard, because we had to really change a lot of the original concepts behind Mega-Bit.  There was a lot of back and forth, and a lot of discussion with SEGA of Japan about what creative liberties we could take. I am not going to say it was a fast process, but it went as well as could be expected and the final lineup on Kickstarter really is a great example of what happens when artists and licensors find a good middle ground.

There are probably people unfamiliar with Kickstarter. Can you explain how it works?

NM: Kickstarter is a crowd funding site. It allows you to put up a project and people can contribute money to make it happen. It’s an all or nothing system, though. If you don’t reach the goal, no one gets charged and the product doesn’t get made. You also don’t get charged until the campaign ends, so it’s always best to support early and hopefully reach some stretch goals.

Why Kickstarter, and not a more traditional model?

NM: It really comes down to money. I’m not a millionaire. I used to self-fund all my projects when I had a full time job. I saved all my money and I made toys. Currently, I make enough money to pay my bills and do smaller projects. Mega-Bit is a big project for me, and I wouldn’t be able to afford to do it the traditional way.

TH: I think Kickstarter is going to become a popular business model in the future. Crowd funding is such a great way to get funding when places like banks wouldn’t even give you a second look. Plus, Kickstarter is its own proof of concept.  If people like your idea, they will donate. It’s pretty simple. In Nate’s case, going into full toy production without this kind of backing would have meant the project dying.  A lot of people don’t realize how expensive factory toy production is.  When you are paying for prototyping, steel mold making, actual production (materials), as well as shipping and packaging, it really gets expensive.  The goal of the Kickstarter is $30,000 for a reason, and I don’t know many independent toy producers who could front that out of pocket.

Also, I like that Kickstarter is a platform that can help fans of brands like SEGA make their own thing the “official” way.  For Nate, he is a fan that had a cool idea, and wanted to make something that was “official SEGA” merchandise.  He took the initiative and now – hopefully – that will all come true.

Mega-Bit Kickstarter

What goes into making a toy line like this? Can you walk us through the process?

NM: Making any product is a lot of work. Usually designers will start with at least a sketch of the idea. I’ve done 10 different So Analog characters now, so I just go straight to digital modeling. I look at the reference (for Mega-Bit it was a Genesis cartridge) and I tweak it and exaggerate it. After that, I have it digitally printed, cleaned, sanded, primed, molded in silicone, and then the prototypes are cast in resin. I send the digital file to China, where they figure out all the engineering involved and cut the steel molds. A month or 2 later they can start injection molding the parts, and then they’ll have to do a couple rounds of refinement. Production time depends on the complexity and the number of units they need to make. Once they’re all assembled, painted, and packaged, they sit on a boat for 3 weeks to make it over to this side of the planet. A truck takes them to my distributor, and he’ll ship them out to stores. I’ll also sell some directly at conventions and my website.

TH: The biggest challenge was figuring out how to handle the Kickstarter. It’s sort of a “dog chasing its tail” scenario, where he can’t promote selling official SEGA goods without a license, but he can’t pay for the license until he has sold the Kickstarter. So the specifics of his contract took a lot of back and forth.  Also, a Kickstarter campaign isn’t standard for us at SEGA as far as licensing goes, so it was a learning curve on our end as well.

Kickstarter aside, the concept of “small run toys” is going to be hard for any large company to work with. All companies have qualifications for granting a license, and a small independent toy company is going to find roadblocks.  That’s where a lot of my piece of this puzzle really fits. Having experience in the mainstream and independent toy worlds, I was able to really paint the picture of what Mega-Bit would be, and what it would mean for SEGA. Even when you are on the inside, sometimes you have to fight for projects you believe in. I’m proud of Mega Bit, and I know Nate is. It really became a passion project for both of us.

Why do you need $30,000 to fund this project? Where does all that money go?

NM: $30k is no joke. It’s a lot of money, but that’s what it takes. Prototyping costs, steel molds, production costs, overseas shipping, shipping rewards to backers, royalties, and Kickstarter takes a 10% cut. That money gets eaten up really quickly, and I don’t get a dime for my time and effort until they’re at retail and people start buying those figures.

Nate, you’ve stated that you’ve fronted some of the money yourself for this project. Why did you do that?

NM: I believed it was necessary. This project has had a long bumpy road, and I really want to have it out there before the end of the year, so it’s still part of the 25th anniversary. If I didn’t risk my own money, I really don’t think it would have got done in time. I believe in this project, and I’m doing everything I can to make it happen.

What is your favorite Mega-Bit figure and why?

NM: My favorite is the XXV version. He’s the one that really represents the purpose of this product. We wanted to celebrate the 25th Anniversary of the SEGA Genesis and he displays that proudly.

Mega-Bit Kickstarter

TH: My favorite is the VUM Blue Sonic. That blue just pops and makes it really stand out!

Mega-Bit Kickstarter

What if the Genesis/Mega Drive title I want isn’t available?

NM: The hope is to make other versions with other game art, but we had to start somewhere. SEGA is also allowing me to make blank figures that people can customize with their own artwork or their favorite games.

Mega-Bit Kickstarter

We’ve seen feedback that $35 for a Mega-Bit figure is a lot of money for what you get. How did you come up with this and the other award levels for Kickstarter?

NM: Kickstarter is essentially a pre-order system. The backers aren’t just buying the final product, they are helping pay for all the other costs involved. The taxes and the shipping cost are also included in the pledge price, so it’s a better deal than buying it later. I can see how some people don’t understand why they are so expensive. It’s not a mass market product. It won’t be in Wal-Mart or Target. In order to make something affordable, you have to make a ton of them. Big toy companies can make hundreds of thousands of toys, some even make them in the millions. So, of course the more you make, the cheaper the cost, and the cheaper you can sell them for. I’m making a few thousand units divided by a bunch of different labels. Some are limited to 200 units or less. It’s not easy to find a factory that makes such low quantities. Toys (like all products) are a business. The factory needs to make money, I need to make money, my distributor needs to make money, the licensor needs to make money, and the retailer needs to make money. It’s not free or cheap to make things, just like it’s not free or always cheap to buy things.

We’ve seen feedback that people could just glue hands, eyes, and feet on their existing cartridges and get the same product. What do you say to combat this argument?

NM: I recently addressed this in an FAQ video I posted on Kickstarter. Personally, I think it’s an insulting comment. I create anthropomorphic versions of dead technology. This is a collectible figure, plain and simple. If you want to ruin your classic games, more power to you.

 

Thanks to Nate and Tyler for answering our questions! You can get your own Mega-Bit by contributing to the Mega-Bit Kickstarter campaign, which runs until August 1st, 2014.

 
   
   
 

Free Stuff Friday – July 18th, 2014

This week’s Free Stuff Friday giveaway features some classic SEGA games on the Saturn and Dreamcast. We raided our closets to pull out some fun prizes that we had a few extra of, some of which are still sealed!

On the Block

Free Stuff Friday - July 16, 2014

1. Typing of the Dead (Dreamcast NTSC) – A fan favorite, at least for me, because I’m a big fan and I love that this game exists and that it mutated into a Steam release. This copy is still sealed, do you dare open it?

2. Sonic Adventure 2 (Dreamcast NTSC) – Another favorite and one we hear a lot of about from fans. Here’s a chance to own it all over again – this game is also still sealed.

3. Virtua Cop 1 & 2 (Saturn NTSC) – When I was young, I bought a Saturn just for these two games after playing Virtua Cop in the arcades. I was hooked, now you can be hooked too (Saturn system not included)! These games are open, but the case, game, and manuals are all in great condition.

4. Bass Fishing Game (Dreamcast NTSC) and Japanese Fishing Controller – One of the best things about the Dreamcast was all the amazing game experiences you could have, such as virtual fishing, which as it turns out is a ton of fun. Now it can be even more fun with an actual virtual fishing controller!

How it Works

Free Stuff Friday - Sign up for Twitter

1. You must have a Twitter account and be following @SEGA on Twitter to be eligible. If you don’t have a Twitter account, you can create one by going to http://www.twitter.com and click the green “get started — join!” button in the center of the page.

Free Stuff Friday - Example Tweet

2. Giveaways start around 11am Pacific Time on Fridays. We tweet a message with instructions and participants send a Direct Message (commonly called DM) in return. Send a Direct Message changes depending on what Twitter client you are using, we recommend reading this helpful tutorial before the giveaway day.

Note: @SEGA is verified, you can send a Direct Message without being followed. This is totally against everything Twitter has taught you about Direct Messages, but it really works.

Example of a typical giveaway:

@SEGA Tweets: “GIVEAWAY: Sonic T-shirt, size L. Be the 15th person to DM “Sonic Adventure” to win!”

You see this, and want to win it, so you send us a direct message that says “Sonic Adventure”. If you are the 15th person to do so, you are the winner! Quotation marks do not matter, capitalization does not matter, but spelling does matter! (Note, this is just an example, please do not Direct Message this example phrase).

3. We will announce the winner the following week across our blog in the next Free Stuff Friday giveaway. Please read the official rules at the end of this post to confirm eligibility.

Frequently Asked Questions

Q: I’ve never used twitter before, how does it work?
A: Twitter is really easy to use! Twitter has a helpful tutorial that walks you through the basics.

Q: How do Direct Messages work again?
A: Check this guide on how to send Direct Messages using the default twitter clients on the web or on a phone.

Q: How can I be sure my Direct Messages are reaching you?
A: Send @SEGA a Direct Message with the word ‘test’ and we’ll respond to confirm we’ve received it.

Q: I have a question for SEGA on Friday, around 11am Pacific Time, why aren’t you responding?
A: We’re probably swamped with messages while running the giveaway, try messaging us later in the day or when it appears to be less busy.

Q: I won a Sonic Shirt that’s too small for me, can I exchange it?
A: No, we don’t allow for exchanges or trade ins. The prizes are up for grabs as is, so in some cases you’ll want to be sure you can use it (like a shirt), or are in can redeem it (like a game).

Official Rules & Regulations

Sega of America, Inc.
Official Rules – Promotions for Twitter

NO PURCHASE NECESSARY TO ENTER OR WIN. VOID WHERE PROHIBITED.

This promotion is administered by a U.S. company and in compliance with U.S. privacy laws; by entering you are agree to all the terms and conditions of the Sponsor’s Privacy Policy.

This promotion is in no way sponsored, endorsed or administered by or associated with Twitter.
You understand that you are providing your information to Sega of America, Inc. and not to Twitter.
Any questions, comments or complaints regarding the Sweepstakes
must be directed to the Sponsor and not to Twitter.

Age of Eligibility: The Promotion is open only to individuals who are twenty-one (21) years of age or older and individuals between the ages of thirteen (13) and twenty-one (21) who have the permission to enter of a parent or legal guardian who agrees to be bound by these Official Rules.

How to Enter: Sponsor will announce the prize we are awarding, a word or phrase, and what number of response you need to be to win. Send us a direct message (DM) via Twitter and be that number to win the prize. (@ replies do not count as entries!)

How Many Times You Can Enter: Limit of one (1) direct message per person per prize.

How Winner(s) Will Be Determined: Winners will be randomly determined on an “nth entry basis”; i.e. For example, Sponsor will randomly which entrant will be selected for a given prize; i.e. the 50th or 100th.

How Winner(s) Will Be Notified: Winners will be notified on Twitter through Direct Messages (DM) as well as through email.

Where and When Winner(s) Will be Announced:Winners will be announced at least one week after the promotion starts on the SEGA Blog (blogs.sega.com).

(1) Description – Sega of America, Inc. (the “Sponsor”) is offering the above referenced Promotion and will award the prize or prizes described above via a random selection method. The promotion is available for entry only on Twitter. If you do not yet have a Twitter account, create your FREE account at http://www.twitter.com. Visit https://twitter.com/SEGA and using the prompts follow SEGA on Twitter. Your activity on Twitter in regards to this Promotion are governed by Twitter Terms of Use at https://twitter.com/tos.

(2) Eligibility – The following are NOT eligible to participate: Employees, officers and directors of the Sponsor, its parents, affiliates, subsidiaries, divisions, advertising, promotional, fulfillment and marketing agencies, (collectively “Promotion Entities”) their immediate families (parent, child, sibling & spouse) and persons living in the same households of such individuals (whether related or not), are not eligible to participate in the Promotion.

The promotion is void in all countries currently under sanction by the Office of Foreign Assets Control (“OFAC”) of the U.S. Department of the Treasury to include: Balkans, Belarus, Burma, Cote d’Ivoire, Cuba, DR of the Congo, Iran Iraq, Liberia (the former regime of Charles Taylor), Lebanon, Libya, North Korea, Somalia, Sudan, Syria, Yemen, and Zimbabwe. Please note that the list of sanctions countries ca change at any time, however, a current list can always be located at http://www.treas.gov/offices/enforcement/ofac/programs

Further, the promotion is void in any jurisdiction where prohibited by law, rule or regulation.

(3) Entering the Promotion – Creation of false accounts on Twitter is prohibited. (Message, data rates or other charges may apply if you are participating via the use of a SMART mobile device; check your mobile plan for rates and details. Participation may not be available on all carriers.) In the event of a dispute as to any Entry, the authorized account holder of the Twitter account used to enter will be deemed to be the entrant. The “authorized account holder” is the natural person assigned the account by the online service provider or other organization responsible for assigning the accounts. You may be required to show proof of being an authorized account holder. Any attempt by any entrant to obtain more than the stated number of entries by using multiple/different/duplicitous e-mail addresses, the use of multiple identities, registrations and logins, or any other methods will void that entrant’s entries and that entrant may be disqualified. Entries that are incomplete, contain irregular or invalid information, or are corrupted are void and will not be accepted.

(4) Data Collection – Sponsor collects personal information from you when you enter the Promotion. By entering the Promotion, you agree to all of the terms and conditions of Sponsor’s Privacy Policy. For information about how personal information may be used, see Sponsor’s Privacy Policy, which is available at http://www.sega.com/legal/privacy.php
(5) Prizes – There is a limit of one (1) prize per person per Promotion. The odds of winning in any given Promotion depend upon the number of prizes available and the number of total entries received for that Promotion. In no event will the value of any single prize exceed $600 and the total value of prizes in any given Weekly Promotion Period will never exceed $5,000. All approximate retail values are expressed in U.S. Dollars. In the event of unavailability Sponsor reserves the right to substitute an item of equal or greater value.

(6) Prize Awarding – If you are potential winner and a minor in your jurisdiction of residence, your parent or legal guardian must accept the prize on your behalf by providing their name and complete mailing address for the purposes of prize fulfillment. If you do not respond to the Sponsor’s Prize Notification Message by the date indicated in the message, the prize is forfeited and will not be awarded. If you have provided an invalid or inaccurate email address or postal mailing address for the purpose of prize fulfillment any returned communication or prize items will be forfeited and in this event at Sponsor’s sole discretion an alternate may be selected. Any unclaimed prizes will not be awarded. In compliance with Canadian law, any potential Canadian winner will have to correctly answer a multiple part mathematical skill question as a condition of being named a valid winner. Acceptance of a prize constitutes permission for Sponsor to use winner’s name for advertising and promotional purposes as Sponsor so determines without notice or further compensation, except where prohibited by law. Prize recipient shall not be permitted to (a) replace his/her designated prize with another prize or item, (b) transfer or assign his/her designated prize to another person, or (c) substitute any prize or prize component for cash. In the event of unavailability, Sponsor reserves the right to substitute a prize of equal or greater value. All federal, state, local, and other taxes on prizes, (including any applicable import taxes on prizes) are the sole responsibility of the person accepting the prize.

(7) General – At the conclusion of any given Promotion or prize winning cycle and the selection or naming of the published winner(s) for that Weekly Promotion Period or prize winning cycle, Sponsor, in its sole discretion, has the right to modify any rule associated with the Promotion including but not limited to the requirement for entry, number of entries you can receive, the number and value of prizes available and the deadline for entry or participation prize winning activity including, or at Sponsor’s sole discretion, to discontinue the Promotion completely.

By participating in the Promotion, each entrant unconditionally accepts and agrees to comply with and abide by these Official Rules and the decisions of the Sponsor, which shall be final and binding in all respects. By participating in the Promotion, participants agree to release, discharge and hold harmless Twitter and Promotion Entities from any and all damages whether direct or indirect, which may be due to or arise out of participation in the Promotion or any portion thereof, or the acceptance, use/misuse or possession of prizes. Further, the Promotion Entities do not make any warranty, representation, or guarantee, express or implied, in fact or in law, relative to the use of any prize, including, without limitation, quality, merchantability, and fitness for a particular purpose. Further, no responsibilities are accepted for any additional expenses, omissions, delays, re-routing, or acts of any government or authority.

All decisions of the Sponsor in any matter relating to this Promotion shall be binding and final. If there are fewer eligible entries than the number of available prizes, any unclaimed prizes will not be awarded. Sponsor is not responsible for technical failures of any kind, including but not limited to the malfunctioning of any computer, cable, network, hardware, software, or web site. Sponsor is not responsible for lost, interrupted or unavailable network server or other connections, miscommunications, failed telephone or computer or telephone transmissions or technical failure, jumbled, scrambled or misdirected transmissions, for incorrect or inaccurate entry information, howsoever caused, or other error of any kind whether human, mechanical or electronic. Entrants found tampering with or abusing any aspect of this Promotion, as solely determined by Sponsor, will be disqualified. If disqualified for any of the above abuses, Sponsor reserves the right to terminate entrant’s eligibility to participate in the Promotion. Any attempt by any person to deliberately undermine the legitimate operation of the Promotion may be in violation of criminal and civil law, and, should such an attempt be made, Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law. Sponsor’s failure to enforce any term of these Official Rules shall not constitute a waiver of that provision. Sponsor reserves the right to terminate, cancel, suspend and/or modify the Promotion if any fraud, virus or other technical problem corrupts the administration, security, or proper play of the Promotion, as determined by Sponsor in its sole discretion. In such event, Sponsor reserves the right to award the prizes at random from among the eligible entries received up to the time of the impairment. The Promotion and the rights and obligations of Sponsor and entrants will be governed by and controlled by the laws of the state of California, applicable to contracts made and performed therein without reference to the applicable choice of law provisions. All actions, proceedings or litigation relating hereto will be instituted and prosecuted, without resort to any form of class action, solely within the state courts of California located in San Francisco, California and federal courts located within such state and county with respect to any action, dispute or other matter pertaining to or arising out of the Promotion. In the event any provision of these Official Rules will be held to be unenforceable, these Official Rules will continue in full force and effect without such provision.

 

Sponsored by:
Sega of America, Inc.
350 Rhode Island Street, STE 400
San Francisco, CA 94103

 
   
   
 

SEGA at San Diego Comic-Con 2014

SEGA is headed to San Diego for Comic-Con from July 24th to July 27th!

Just like previous years, we will have our entire 2014 lineup available available to anyone to play! This year, we’ve partnered with NerdHQ, located inside Petco Park. No Comic-Con badge is required, so come and check everything out!

Presented by The Nerd Machine, NerdHQ is a popular fan-focused event that provides guests an additional destination to interact with brand-new titles. Nerd HQ will be the official home for SEGA throughout the show, spotlighting its games and hosting panels discussing the new titles. For more information on NerdHQ, head to their website for detailed FAQ and announcements.

Where is SEGA & NerdHQ?

Inside that giant Baseball Stadium! Seriously, the Petco Park stadium is located at 100 Park Blvd right across the street from the San Diego Convention center and right in the middle of downtown.

comic-con map

Click here for step by step directions.

Play Alien: Isolation!

Alien: Isolation

Discover the true meaning of fear in Alien: Isolation, a survival horror set in an atmosphere of constant dread and mortal danger. Back to the core essence of Ridley Scott’s haunted house in space – you play as Amanda Ripley, daughter of Ellen Ripley, under-powered and under-prepared, fighting overwhelming odds simply to survive. With the station in lockdown and a vicious creature on the loose, getting around requires cunning tactics and stealth… and a great deal of courage. The Alien is here, in the shadows, in the vents and the walkways and the slightest noise will bring unwanted attention your way, and fast. Developed by Creative Assembly, out Oct 7, 2014, on Windows PC, PlayStation 4, PlayStation 3, XboxOne, and Xbox360.

Play Sonic Boom on Wii U & Nintendo 3DS!

Sonic Boom

Check out playable versions of Sonic Boom, exclusively on Wii U and Nintendo 3DS. The new games Sonic Boom: Rise of Lyric for the Wii U system, developed by Los Angeles-based Big Red Button, and Sonic Boom: Shattered Crystal for the Nintendo 3DS hand-held system, from San Francisco-based Sanzaru Games, will introduce new gameplay and the most vile and formidable villain in Sonic history — Lyric.

Play two unique and epic adventures on Wii U & Nintendo 3DS as Sonic and friends – Tails, Knuckles, Amy, and the newest member of the team, Sticks – as they face their most powerful enemy yet. Lyric is a giant and monstrous snake-like creature from an ancient race. An extremely tech-savvy mastermind who uses a sophisticated robotic body of armor to carry out his own nefarious deeds, he is a formidable enemy and a force to be reckoned with. Switch between multiple characters, each with their own abilities, as you explore, fight and speed through an undiscovered land… all in an effort to prevent Lyric from powering his army of robots and carrying out his plan to destroy the world. The stakes have never been higher, and the only chance to overcome Lyric is to band together and work as a team. Each game features its own individual story and gameplay features, so be sure to experience both!

Sonic Boom: Rise of Lyric, Developed by Big Red Button for Wii U. Sonic Boom: Shattered Crystal, Developed by Sanzaru Games for Nintendo 3DS.

Play Hatsune Miku: Project DIVA F 2nd!

Hatsune Miku: Project DIVA F 2nd Announcement

Also represented on SEGA’s 2014 booth is the world’s most popular virtual singer Hatsune Miku, produced by Crypton Future Media,INC., returning in an all-new rhythm video game. Hatsune Miku: Project DIVA F 2nd features twenty classic songs from the previously Japan-only PSP games making their first debut in the West and twenty brand new songs to the Project DVIA series. In addition to the new songs, the game will feature updated gameplay mechanics and controls, over 80 brand new and remade fan favorite modules, Cross-Save compatibility, Markerless AR Mode and a revamped edit mode ranking system that showcases the most popular user generated content to provide gamers the best music game experience on the PlayStation 3 and PlayStation Vita systems.

See you at the show …

We hope you can make it out to the show to see our games and have fun with us at NerdHQ. See you in San Diego!

 
   
   
 

Free Stuff Friday – July 11th 2014

Today’s Free Stuff Friday’s prizes are a little different from previous weeks, we’re going all digital. Digital download codes of some of our popular titles from the last few years.

Best part about codes? Immediate prize delivery. Second best part? More giveaways! We’re passing out 3 Xbox 360 codes per giveaway, so there’s multiple chances to win.

On The Block

NiGHTS into dreams...

1. NiGHTS – Xbox 360 – 3 codes up for grabs

Vanquish

2. Vanquish – Xbox 360 – 3 codes up for grabs

Sonic Generations

3. Sonic Generations – Xbox 360 – 3 codes up for grabs

How it Works

Free Stuff Friday - Sign up for Twitter

1. You must have a Twitter account and be following @SEGA on Twitter to be eligible. If you don’t have a Twitter account, you can create one by going to http://www.twitter.com and click the green “get started — join!” button in the center of the page.

Free Stuff Friday - Example Tweet

2. Giveaways start around 11am Pacific Time on Fridays. We tweet a message with instructions and participants send a Direct Message (commonly called DM) in return. Send a Direct Message changes depending on what Twitter client you are using, we recommend reading this helpful tutorial before the giveaway day.

Note: @SEGA is verified, you can send a Direct Message without being followed. This is totally against everything Twitter has taught you about Direct Messages, but it really works.

Example of a typical giveaway:

@SEGA Tweets: “GIVEAWAY: Sonic T-shirt, size L. Be the 15th person to DM “Sonic Adventure” to win!”

You see this, and want to win it, so you send us a direct message that says “Sonic Adventure”. If you are the 15th person to do so, you are the winner! Quotation marks do not matter, capitalization does not matter, but spelling does matter! (Note, this is just an example, please do not Direct Message this example phrase).

3. We will announce the winner the following week across our blog in the next Free Stuff Friday giveaway. Please read the official rules at the end of this post to confirm eligibility.

Frequently Asked Questions

Q: I’ve never used twitter before, how does it work?
A: Twitter is really easy to use! Twitter has a helpful tutorial that walks you through the basics.

Q: How do Direct Messages work again?
A: Check this guide on how to send Direct Messages using the default twitter clients on the web or on a phone.

Q: How can I be sure my Direct Messages are reaching you?
A: Send @SEGA a Direct Message with the word ‘test’ and we’ll respond to confirm we’ve received it.

Q: I have a question for SEGA on Friday, around 11am Pacific Time, why aren’t you responding?
A: We’re probably swamped with messages while running the giveaway, try messaging us later in the day or when it appears to be less busy.

Q: I won a Sonic Shirt that’s too small for me, can I exchange it?
A: No, we don’t allow for exchanges or trade ins. The prizes are up for grabs as is, so in some cases you’ll want to be sure you can use it (like a shirt), or are in can redeem it (like a game).

Official Rules & Regulations

Sega of America, Inc.
Official Rules – Promotions for Twitter

NO PURCHASE NECESSARY TO ENTER OR WIN. VOID WHERE PROHIBITED.

This promotion is administered by a U.S. company and in compliance with U.S. privacy laws; by entering you are agree to all the terms and conditions of the Sponsor’s Privacy Policy.

This promotion is in no way sponsored, endorsed or administered by or associated with Twitter.
You understand that you are providing your information to Sega of America, Inc. and not to Twitter.
Any questions, comments or complaints regarding the Sweepstakes
must be directed to the Sponsor and not to Twitter.

Age of Eligibility: The Promotion is open only to individuals who are twenty-one (21) years of age or older and individuals between the ages of thirteen (13) and twenty-one (21) who have the permission to enter of a parent or legal guardian who agrees to be bound by these Official Rules.

How to Enter: Sponsor will announce the prize we are awarding, a word or phrase, and what number of response you need to be to win. Send us a direct message (DM) via Twitter and be that number to win the prize. (@ replies do not count as entries!)

How Many Times You Can Enter: Limit of one (1) direct message per person per prize.

How Winner(s) Will Be Determined: Winners will be randomly determined on an “nth entry basis”; i.e. For example, Sponsor will randomly which entrant will be selected for a given prize; i.e. the 50th or 100th.

How Winner(s) Will Be Notified: Winners will be notified on Twitter through Direct Messages (DM) as well as through email.

Where and When Winner(s) Will be Announced:Winners will be announced at least one week after the promotion starts on the SEGA Blog (blogs.sega.com).

(1) Description – Sega of America, Inc. (the “Sponsor”) is offering the above referenced Promotion and will award the prize or prizes described above via a random selection method. The promotion is available for entry only on Twitter. If you do not yet have a Twitter account, create your FREE account at http://www.twitter.com. Visit https://twitter.com/SEGA and using the prompts follow SEGA on Twitter. Your activity on Twitter in regards to this Promotion are governed by Twitter Terms of Use at https://twitter.com/tos.

(2) Eligibility – The following are NOT eligible to participate: Employees, officers and directors of the Sponsor, its parents, affiliates, subsidiaries, divisions, advertising, promotional, fulfillment and marketing agencies, (collectively “Promotion Entities”) their immediate families (parent, child, sibling & spouse) and persons living in the same households of such individuals (whether related or not), are not eligible to participate in the Promotion.

The promotion is void in all countries currently under sanction by the Office of Foreign Assets Control (“OFAC”) of the U.S. Department of the Treasury to include: Balkans, Belarus, Burma, Cote d’Ivoire, Cuba, DR of the Congo, Iran Iraq, Liberia (the former regime of Charles Taylor), Lebanon, Libya, North Korea, Somalia, Sudan, Syria, Yemen, and Zimbabwe. Please note that the list of sanctions countries ca change at any time, however, a current list can always be located at http://www.treas.gov/offices/enforcement/ofac/programs

Further, the promotion is void in any jurisdiction where prohibited by law, rule or regulation.

(3) Entering the Promotion – Creation of false accounts on Twitter is prohibited. (Message, data rates or other charges may apply if you are participating via the use of a SMART mobile device; check your mobile plan for rates and details. Participation may not be available on all carriers.) In the event of a dispute as to any Entry, the authorized account holder of the Twitter account used to enter will be deemed to be the entrant. The “authorized account holder” is the natural person assigned the account by the online service provider or other organization responsible for assigning the accounts. You may be required to show proof of being an authorized account holder. Any attempt by any entrant to obtain more than the stated number of entries by using multiple/different/duplicitous e-mail addresses, the use of multiple identities, registrations and logins, or any other methods will void that entrant’s entries and that entrant may be disqualified. Entries that are incomplete, contain irregular or invalid information, or are corrupted are void and will not be accepted.

(4) Data Collection – Sponsor collects personal information from you when you enter the Promotion. By entering the Promotion, you agree to all of the terms and conditions of Sponsor’s Privacy Policy. For information about how personal information may be used, see Sponsor’s Privacy Policy, which is available at http://www.sega.com/legal/privacy.php
(5) Prizes – There is a limit of one (1) prize per person per Promotion. The odds of winning in any given Promotion depend upon the number of prizes available and the number of total entries received for that Promotion. In no event will the value of any single prize exceed $600 and the total value of prizes in any given Weekly Promotion Period will never exceed $5,000. All approximate retail values are expressed in U.S. Dollars. In the event of unavailability Sponsor reserves the right to substitute an item of equal or greater value.

(6) Prize Awarding – If you are potential winner and a minor in your jurisdiction of residence, your parent or legal guardian must accept the prize on your behalf by providing their name and complete mailing address for the purposes of prize fulfillment. If you do not respond to the Sponsor’s Prize Notification Message by the date indicated in the message, the prize is forfeited and will not be awarded. If you have provided an invalid or inaccurate email address or postal mailing address for the purpose of prize fulfillment any returned communication or prize items will be forfeited and in this event at Sponsor’s sole discretion an alternate may be selected. Any unclaimed prizes will not be awarded. In compliance with Canadian law, any potential Canadian winner will have to correctly answer a multiple part mathematical skill question as a condition of being named a valid winner. Acceptance of a prize constitutes permission for Sponsor to use winner’s name for advertising and promotional purposes as Sponsor so determines without notice or further compensation, except where prohibited by law. Prize recipient shall not be permitted to (a) replace his/her designated prize with another prize or item, (b) transfer or assign his/her designated prize to another person, or (c) substitute any prize or prize component for cash. In the event of unavailability, Sponsor reserves the right to substitute a prize of equal or greater value. All federal, state, local, and other taxes on prizes, (including any applicable import taxes on prizes) are the sole responsibility of the person accepting the prize.

(7) General – At the conclusion of any given Promotion or prize winning cycle and the selection or naming of the published winner(s) for that Weekly Promotion Period or prize winning cycle, Sponsor, in its sole discretion, has the right to modify any rule associated with the Promotion including but not limited to the requirement for entry, number of entries you can receive, the number and value of prizes available and the deadline for entry or participation prize winning activity including, or at Sponsor’s sole discretion, to discontinue the Promotion completely.

By participating in the Promotion, each entrant unconditionally accepts and agrees to comply with and abide by these Official Rules and the decisions of the Sponsor, which shall be final and binding in all respects. By participating in the Promotion, participants agree to release, discharge and hold harmless Twitter and Promotion Entities from any and all damages whether direct or indirect, which may be due to or arise out of participation in the Promotion or any portion thereof, or the acceptance, use/misuse or possession of prizes. Further, the Promotion Entities do not make any warranty, representation, or guarantee, express or implied, in fact or in law, relative to the use of any prize, including, without limitation, quality, merchantability, and fitness for a particular purpose. Further, no responsibilities are accepted for any additional expenses, omissions, delays, re-routing, or acts of any government or authority.

All decisions of the Sponsor in any matter relating to this Promotion shall be binding and final. If there are fewer eligible entries than the number of available prizes, any unclaimed prizes will not be awarded. Sponsor is not responsible for technical failures of any kind, including but not limited to the malfunctioning of any computer, cable, network, hardware, software, or web site. Sponsor is not responsible for lost, interrupted or unavailable network server or other connections, miscommunications, failed telephone or computer or telephone transmissions or technical failure, jumbled, scrambled or misdirected transmissions, for incorrect or inaccurate entry information, howsoever caused, or other error of any kind whether human, mechanical or electronic. Entrants found tampering with or abusing any aspect of this Promotion, as solely determined by Sponsor, will be disqualified. If disqualified for any of the above abuses, Sponsor reserves the right to terminate entrant’s eligibility to participate in the Promotion. Any attempt by any person to deliberately undermine the legitimate operation of the Promotion may be in violation of criminal and civil law, and, should such an attempt be made, Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law. Sponsor’s failure to enforce any term of these Official Rules shall not constitute a waiver of that provision. Sponsor reserves the right to terminate, cancel, suspend and/or modify the Promotion if any fraud, virus or other technical problem corrupts the administration, security, or proper play of the Promotion, as determined by Sponsor in its sole discretion. In such event, Sponsor reserves the right to award the prizes at random from among the eligible entries received up to the time of the impairment. The Promotion and the rights and obligations of Sponsor and entrants will be governed by and controlled by the laws of the state of California, applicable to contracts made and performed therein without reference to the applicable choice of law provisions. All actions, proceedings or litigation relating hereto will be instituted and prosecuted, without resort to any form of class action, solely within the state courts of California located in San Francisco, California and federal courts located within such state and county with respect to any action, dispute or other matter pertaining to or arising out of the Promotion. In the event any provision of these Official Rules will be held to be unenforceable, these Official Rules will continue in full force and effect without such provision.

 

Sponsored by:
Sega of America, Inc.
350 Rhode Island Street, STE 400
San Francisco, CA 94103

 
   
   
 


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