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Archive for November 3rd, 2014


Relive the Golden Age of Arcade Gaming Exclusively on Nintendo 3DS

SEGA 3D Classics Batch 2

The second batch of SEGA 3D Classics are headed exclusively to the Nintendo 3DS hand-held system, spotlighting SEGA’s arcade history. Beginning with the release of 3D After Burner II in early 2015, the second batch of titles will be released monthly and include 3D Fantasy Zone, 3D OutRun, 3D Fantasy Zone II, and 3D Thunder Blade.

SEGA 3D Classics Batch 2

Not only does each title deliver a full-fledged vintage arcade experience, recreating the environment down to the mechanical sounds of the arcade machines themselves, but it also adds to the original experience with new modes, options, and original musical tracks.

SEGA 3D Classics Batch 2

“These games were completely re-built to offer a robust 3D experience that offers more modern gameplay while still keeping true to the original,” commented John Cheng, President and COO, SEGA of America. “These are the best versions of some of our most unforgettable games and playing them is just like sitting in an arcade machine”.

SEGA 3D Classics Batch 2

All games will be priced at MSRP $5.99/€4.99/£4.49 and will be available for download in the Nintendo eShop on Nintendo 3DS.

SEGA 3D Classics Batch 2


SEGA Reveals Sonic Boom Merchandise Program

Sonic fans love merchandise. So we’re excited to announce a robust lineup of merchandising and promotional partners that will be racing to retail throughout the year. These partners are focused in several key categories including toys, apparel, and food & beverage.

Sonic Boom T-Shirt

Sonic Boom’s overall broad licensing program will be one of the biggest license initiatives SEGA has undertaken in recent years. SEGA has lined up best-in-class retailers, including Walmart, Target, Toys R Us, JCPenney, Kohl’s and Barnes & Noble, to feature an array of offerings from partners such as Archie Comics, Bioworld, Fifth Sun, Bakery Crafts, Isaac Morris, and Bulls I Toy for brand new Sonic Boom toys, comics, apparel, and novelty. Also joining are Accessory Innovations, Franco, Rubies, Howard Keys, teNeues, and World Tech Toys – covering back-to-school, bedding, costumes, housewares, calendars, and remote control vehicles for  North America and Mexico in 2015.

Sonic Boom TOMY

The program will be anchored by new master toy partner TOMY, who will showcase the new character looks, stressing interaction between core characters, and feature new play patterns based on both the games and TV series.  The toy line will be fueled by TOMY innovation and energized with speed, lights, sounds, motion-activation, and action-performance and include
plush, action figures, RC, role play, vehicles, and novelty.

Sonic Boom ICEE

SEGA has lined up additional creative promotional partners to pair with the video game icon. Sonic and his iconic shade of blue will be making their way into a special Sonic Boom branded version of the classic ICEE Blue Raspberry flavor. The promotional flavor will be available nationwide, and feature a custom designed ICEE and Sonic Boom 24-ounce cup, along with the opportunity to win prizes and unlock bonus game content from Sonic Boom: Rise of Lyric for the Wii U system. Sonic and his friends will also be partnering with Del Taco to create a multiplatform campaign with in-restaurant, social media, and radio promotional components in top national markets such as New York, Los Angeles, Chicago, San Francisco, Dallas and Miami.

Sonic Boom Del Taco

“The evolution of Sonic Boom is set to take off at lightning speed, and we are racing toward new and innovative ways to bring this new branch of the beloved Hedgehog to life”, said John Cheng, President and COO, SEGA of America. “Sonic the Hedgehog has over 20 years of history to his name, and we have lined up partners and merchandisers to create a program that will tie every facet of Sonic’s world together.”