Hell Yeah! Wrath of the Dead Rabbit is now even more pimped out in a world-wide sale across PlayStation Network & Xbox Live Arcade!

Here’s the details:

XBLA:
Weds 17^th April- 21^st April for 480MSP

PSN:
Weds 17^th April – 15^th May for $5.99/ £4.99/ €6.19/ 10.25 AUD$

The devilish creator of the award winning console game, Hell Yeah! Wrath of the Dead Rabbit, winner of best download game and best indie game in Destructoid’s ‘Best of E3 2012’ awards – brings you Hell Yeah! Pocket Inferno. Now available on iOS for only 99c/69p/0.89€, and coming soon to Android.

Love is …

…a homicidal automaton that may or may not be aware it is a robot?

…twin-stick-driven, explosion-inducing, everything-blasting mayhem?

…eight friends gathering together in ruined locales to shoot wildly at each other for fun and profit?

…VIKINGS?

…an undead rabbit, wreaking untold undead lagomorph havoc in a side-scrolling manner?

All of the above? Yes, love is all things to all gamers, and for those of you who are less interested in obscure dating sims may today be interested in our selection of games where you can blow things up real good: it is a Valentine’s Day sale at the Sega Store, for catalog past and present!

Here are the many spots at our own SEGA E-Shop — by region — where one can get these romantic, romantic games:

United States:
http://us.download-shop.sega.com/top-deals/valentines-day.html
United Kingdom:
http://uk.download-shop.sega.com/top-deals/valentines-day.html
EU:
http://eu.download-shop.sega.com/top-deals/valentines-day.html
France:
http://fr.download-shop.sega.com/promos-bons-plans/saint-valentin.html
Spain:
http://es.download-shop.sega.com/ofertas-especiales/dia-de-san-valentin.html
Italy:
http://it.download-shop.sega.com/offerte-speciali/san-valentino.html
Germany:
http://de.download-shop.sega.com/promotions-angebote/valentinstag.html

Starting today, and through November 27th, all SEGA games on Steam are 50% off! (Exclusions: Sonic Adventure 2, Football Manager 2013, and The Ototmo Clan DLC for Total War: Shogun 2.)

In addition, we are also featuring some daily deals with even bigger discounts! These deals run for 24 hours only, so get them while they’re hot!

Total War content will be the daily deal on Saturday, November 24th, starting around 18:00 UK time/10:00 AM Pacific time. Sonic Generations will be the daily deal on Sunday, November 25th, at about the same start time.

Hey Ash fans! Starting today, you can get  downloadable content for Hell Yeah! Wrath of the Dead Rabbit! on XBLA, PSN, and PC Digital Download.

Play as Ash, the Prince of Hell, in style by downloading the Pimp My Rabbit pack for 50 new masks, 11 driller skins for Ash’s deadly jet pack driller, and classic SEGA franchise and character skins for $2.99 / £1.99 / €2.49 / 240MSP / AUD$4.25. You can also improve your shooting and speed-running skills in over 50 challenges with The Virtual Rabbit Missions for $4.99 / £3.69 / €4.49 / 400MSP / AUD$7.75.

We are wickedly excited to announce Hell Yeah! Wrath of the Dead Rabbit! downloadable content will be available on October 23 in North America and October 24 in Europe on XBLA, PSN, and PC Digital Download.
For Ash, the Prince of Hell, vengeance is neither short nor sweet. If you’re going to kill, you want to look hot doing it and take your time over your options. With over 50 masks for Ash and 11 driller skins available for his deadly jet pack driller, you can create hell in style using the Pimp My Rabbit pack for $2.99 /240MSP /£1.99 /€2.49 /AUD$4.25. SEGA fans will want to keep their eyes peeled for some classic SEGA franchise and characters making an appearance such as Jet Set Radio, Super Monkey Ball and Crazy Taxi.

Hold on; you thought that was it? You’re wrong. Test how hot your shooting and speed-running skills are in 50 thrilling challenges adding over three hours of gameplay with the The Virtual Rabbit Missions for $4.99 /400MSP /£3.69 / €4.49 /AUD$7.75. Only the mightiest rabbit can survive!

Eurogamer Expo is nearly here – the upcoming consumer event starts on September 27th and runs until the 30th! SEGA will be in attendance showing off some of our upcoming games and we want you to come by and play! We’ve got an exciting line up including Arkedo’s Hell Yeah!, Double Fine’s The Cave, and Gearbox Software’s Aliens: Colonial Marines!

Aliens: Colonial Marines

We’re excited to announce the attendance of Aliens Colonial Marines at this year’s Eurogamer Expo where we’ll be showcasing a new competitive multiplayer mode called Escape. If you’ve not yet seen the trailer, take a look here! An exhilarating experience for fans of the ALIENS universe, Escape mode puts the four-person US Colonial Marines team on the offensive against a four-player Xenomorph team. Can the Marines reach the extraction point? We’ll also be handing out a variety of Aliens: Colonial Marines merchandise to those who play the game so get there early!

Hell Yeah! Wrath of the Dead Rabbit

Unleash monster mayhem in the crazy action-adventure platformer set in Hell. Hell Yeah! launches in Europe this Wednesday (3rd Oct) and is available on PC, PSN and XBLA – but you can play it first and brag to all your friends about it. On an unrelated note, the first 1000 people to play Hell Yeah! are probably going to hell.

The Cave

Ron Gilbert and Double Fine’s newest Adventure game is playable at Eurogamer! Come by the booth and experience this exhilarating puzzler as you solve a variety of conundrums in the depths of The Cave to reveal its mystical secrets.

The first 1000 people to play The Cave at Eurogamer Expo will get a premium edition action figure of one of The Cave’s playable characters. The way the toys are packaged, you won’t know which character is inside, allowing The Cave to decide which character best suits you for the adventures that lie ahead.

Where do I sign up?

Eurogamer tickets are still available for Thursday & Friday! Head to their site and pick up tickets to attend!

The Penny Arcade Expo is nearly here! In a week’s time we’ll be in sunny Seattle showing off a ton of SEGA games and meeting the fans of our products. We’ve already detailed the games that are available for play on the show floor and today we show you the goods! As if playing the games is not a reward in itself, we’ll also have some very select giveaways on hand for those who come by and check out the games.

Aliens: Colonial Marines

We have some exciting stuff to show off for Aliens: Colonial Marines, everyone who plays the demo will pick up a free shirt for your Xbox 360 avatar.

We’ll also have T-Shirts on hand for those that come by and pre-order the game. These shirts were created in very limited numbers and are extremely rare, come by and pick one up!

And for those looking to show off their Xeno killing abilities, Alienware will have a tournament once a day to reward the top scorers in Team Deathmatch with an Aliens: Colonial Marines prize pack. The tournament runs for a full hour each day with the schedule available at the Alienware booth.

Sonic & All-Stars Racing Transformed

We have very special buttons to pass out to the best of the best Sonic & All-Stars Racing Transformed players. To win, drop by the SEGA booth and do your best to beat the time!

Sonic Adventure 2

If there’s one thing we love about Penny Arcade Expo – it’s making awesome new lanyards! This year’s offering is for the upcoming fan favorite, Sonic Adventure 2! Also, everyone who plays the game will have a chance to enter a special sweepstakes for a custom Sonic Adventure 2 Astro A40 Headset!

The Cave

The Cave by Double Fine and Ron Gilbert will be playable at the SEGA booth.  We are passing out a special limited edition figurine to everyone who plays. The way the toys are packaged, you won’t know which character is inside, allowing The Cave to decide which character best suits you for the adventures that lie ahead.

Hell Yeah! – Wrath of the Dead Rabbit

Show your love for Hell Yeah! by picking up a chainsaw poo hat (yes, you read that right!) and wearing it all show long. Not only will you flaunt your knowledge of the next big thing in digital downloads, you’re awesomeness will go up by a factor of two.

Nights into dreams

Another fan favorite, NiGHTS into dreams will be playable at the SEGA booth and we’ve crafted some limited edition buttons for everyone that plays!

Jack Lumber

No matter if you’ve mastered the recently released iOS game, or are a new Lumberjack stepping out for the first time, these Jack Lumber keychains are a must have.

Phantasy Star Online 2

For everyone who comes by the SEGA booth and plays the demo (or tries the character creator), we have an exclusive Phantasy Star Online 2 mousepad giveaway, featuring art from the game!

We have already sent the loot to Seattle in shiny, shiny red boxes, so we’ll post images when we’re there, but just imagine this image, only on a mousepad.

In Hell Yeah! Wrath of the Dead Rabbit, you are playing as Ash. Ash is the Prince of Hell, and he’s got a problem. Some embarrassing photos of him with his rubber ducky were taken and posted online, and now he’s out for revenge.

Ash’s style of revenge may be a bit extreme for the real world, so we want to know — what’s your recipe for revenge? Tell us, and you could win a Hell Yeah! prize pack, including a limited edition Ash statue, a Hell Yeah! t-shirt, and a free copy of Hell Yeah!.

This contest is open to residents of the United States (excluding Puerto Rico) and Canada (excluding Quebec) who are 18 years old or older. The deadline for entry submission is 10:00 AM PT on September 10, 2012.

Your essay must:

• Be no more than 500 words
• Describe your best scenario for achieving playful revenge
• Be prepared in English
• Be totally original and created by you
• Be suitable for all audiences
• Not contain the name of any individual

To enter the contest, send your essay to communityteam@sega.com with “Recipe for Revenge” in the subject line. You must include the following information in the body of your email.

• Your first and last name
• Your age
• Your date of birth
• Your state/province
• Your e-mail address
• Your telephone number including area code
• The title/reference for your Essay Submission
• Your game platform preference of PlayStation® 3 or XBOX360

Winners will be chosen based on the essay’s originality, creativity, and capacity for achieving playful revenge.

Read the official rules below, and then get started on your revenge!

Official Rules

Sega of America, Inc.

“Hell Yeah!™ Wrath of the DEAD RABBIT”

Recipe for Revenge Contest

Official Rules

There is no purchase necessary to enter or to win.

1) Promotion Description: Sega of America, Inc. (“Sponsor”) is offering the ”Recipe for Revenge Contest” (the “Promotion”) and will determine winners based on judging all eligible entries against the criteria established in these Official Rules. The Promotion begins at 9:00:00 AM US Pacific Time (“PT”) on August 20, 2012 and the deadline for submission of entries is 10:00:00 AM PT on September 10, 2012 (“Submission Entry Period”).

2) Eligibility: Promotion is open to all legal residents of the fifty (50) United States, the District of Columbia (excluding Puerto Rico) and Canada (excluding Quebec), who are 18 years of age or older at the time of entry (“Entrants”). Employees, officers and directors of the Sponsor, its parents, affiliates, subsidiaries, divisions, advertising, promotional, fulfillment and marketing agencies (collectively “Promotion Entities”), their immediate families (parent, child, sibling & spouse) and persons living in the same households of such individuals (whether related or not) are not eligible to participate in the Promotion. Void in Puerto Rico, all other U.S. territories, Quebec and where prohibited by law, rule or regulation. All federal, state and local laws and regulations apply.

3) Creating your Essay Submission:  Prepare an essay of no more than five hundred (500) words describing “your best scenario for achieving playful revenge” (your “Essay Submission”). Your Essay Submission must: (a) be prepared in English and submitted as a word processed document; (b) consist of no more than five hundred (500) words; (c) be totally original, created by you, cannot be previously published or appear anywhere else and CANNOT contain any third party copyrighted material or otherwise infringe on the intellectual property or other rights of a third party; (d) be suitable for general audiences (i.e., may not be obscene or indecent, including but not limited to references to nudity, pornography, profanity or gratuitous violence); (e) not contain the personal name of any individual; (f) not contain defamatory statements (including, but not limited to, words or thoughts that are widely considered offensive to individuals of a certain race, ethnicity, religion, sexual orientation or socioeconomic group); (g) not include threats to any person, place, business, group or nation; and (h) not invade privacy or other rights of any person, firm or entity, and it must not in any other way violate any law or regulation.

4) How to enter your Essay Submission: Send an e-mail to communityteam@sega.com with “Recipe for Revenge” in the subject line.  Attach your Essay Submission as a Word Document to the e-mail. In the body of the e-mail include the following informational points (your “Entry”):

• Your first and last name
• Your age
• Your date of birth
• Your state/province
• Your e-mail address
• Your telephone number including area code
• The title/reference for your Essay Submission
• Your game platform preference of PlayStation® 3 or XBOX360

There is no limit to the number of different times you can enter, however, each Essay Submission must be new and completely different from any previous Essay Submission you have submitted and each must be submitted as a separate e-mail Entry. There is a limit of one (1) prize per person. By entering, you agree that you are assigning all ownership and usage rights to your Essay Submission to Sponsor in exchange for no compensation of any kind.

5) Judging and Winner Determination:  Entries will be judged by a panel of marketers from Sponsor (“Judging Panel”) and will be judged and weighted equally on the following points:  (a) originality; (b) creativity; and (c) the capacity for achieving playful revenge. The Judging Panel will determine three (3) winners. At Sponsor’s sole discretion, if an inadequate number of entries or entries of inadequate quality are received, Sponsor reserves the right NOT to determine any entries as winners or to determine any number of winners fewer than three (3). The decisions of the judging panel in all matters relating to this Promotion are final. Judging will be completed on or about September 14, 2012.

6) Prizes:

First Prize – A prize package consisting of one (1) of each of the following items:  Hell Yeah! Statue with flash drive, Hell Yeah! Flash Drive, Hell Yeah! T-shirt and a FREE digital download of the Hell Yeah! game (PlayStation® 3 or XBOX360®), Approximate Retail Value (“ARV”) one hundred ten USD ($110).

Second Prize – A prize package consisting of one (1) of each of the following: Hell Yeah! Flash Drive, Hell Yeah! T-shirt and a FREE digital download of the Hell Yeah! game (PlayStation® 3 or XBOX360®), ARV forty-five USD ($45).

Third Prize – a FREE digital download of the Hell Yeah! game (PlayStation® 3 or XBOX360®), ARV fifteen USD ($15).

There are a total of three (3) prizes available with a total ARV of one hundred seventy USD ($170).

7) Prize Awarding – Potential winners will be contacted within three (3) days of the conclusion of judging by the e-mail address and/or phone number associated with their Entry (“Prize Notification”) and asked to confirm prize acceptance and provide a mailing address for the purposes of prize fulfillment. Potential winners must respond within five (5) days of Prize Notification with the requested information. Non-compliance with any of these requirements may result in disqualification and forfeiture of the prize. Return of Prize Notification as undeliverable will result in disqualification and forfeiture of the prize. Acceptance of a prize constitutes permission for Sponsor to use winner’s name and likeness for advertising and promotional purposes as Sponsor so determines without notice or further compensation, except where prohibited by law. Prize recipient shall not be permitted to (a) replace his/her designated prize with another prize or item, (b) transfer or assign his/her designated prize to another person, or (c) substitute any prize or prize component for cash. In the event of unavailability, Sponsor reserves the right to substitute a prize of equal or greater value. All federal, state, local, and other taxes on prizes, including any applicable import taxes on prizes, are the sole responsibility of the person accepting the prize.

8 ) General:  If, during any period of the Promotion, for reasons beyond the Sponsor’s control (including, but not limited to, tampering or computer virus infection), the Promotion is not capable of running as originally planned, the Sponsor, at its sole discretion, reserves the right to cancel or modify the Promotion, without liability and to the extent feasible, will determine winners among entries received prior to cancellation or modification. Sponsor is not responsible for Internet, computer hardware and software, phone, and other technical errors, malfunctions, and delays. Entries that are incomplete, inaccurate, irregular, or otherwise not in compliance with these Official Rules, are void. All Entrants agree to comply fully with each provision in these Official Rules. Any person attempting to defraud or in any way tamper with this Promotion and any person who does not comply with these Official Rules, will be ineligible and may be prosecuted to the full extent of the law.

If Sponsor is duly notified that any element of an Entrant’s Essay Submission infringes upon the rights of another person and/or receives a legally valid request to remove the affected Essay  Submission because of such infringement, such Essay Submission may be removed and disqualified from the Promotion, as Sponsor may determine in its sole discretion. Further, no Entrant will be named a winner unless Sponsor determines, in its sole and absolute discretion, that such Entrant’s Essay Submission has been or can be sufficiently cleared for legal purposes and such Entrant has complied with the terms of these Official Rules.

Past experience has shown a promotion such as this one may generate similar submissions which closely resemble concepts and ideas developed by the Promotion Entities whether before, during or after the Promotion. Entrants may see a presentation that seemingly incorporates an idea or concept or includes materials similar to that contained in their entry (e.g., Essay Submission). Any similarity may be purely coincidental and is always unavoidable in light of the volume of ideas that the Promotion Entities routinely consider in the course of their content development. Consequently, the Promotion Entities must and have adopted policies and procedures to protect themselves from potential liability and claims and as part of these Official Rules requires all Entrants to agree (and Entrants do hereby agree) that: (a) the Promotion Entities may use any and all ideas, concepts, material and expression, in whole or in part, submitted or contained in a Promotion entry, or other material you submit, including, without limitation, the Essay Submissions and all copyrights and other intellectual property rights therein anywhere in the world in perpetuity; and (b) all entries and entry materials (including, without limitation, the Essay Submissions) become the property of Sponsor and will not be returned.

9) Right to Use Your Work and Information About You: By participating, you: (a) represent and warrant that your Essay Submission is wholly original, not previously published, and does not incorporate or include anything that is owned by any third party or would require the consent of any third party and your Entry does not violate any copyright, trademark, publicity right, privacy right or any other right of any third party; (b) automatically grant to Sponsor a non-exclusive, worldwide, royalty-free, irrevocable license to use, reproduce, create derivative works from, modify, publish, edit, translate, distribute and publically display your Essay Submission; (c) agree that upon selection as a winner, you agree that your Essay Submission shall legally be considered a “work made for hire,” with all rights therein, including, without limitation, the exclusive copyright, transferred to and being the property of Sponsor; (d) in the event your Essay Submission is considered not to be a “work made for hire,” you irrevocably transfer and assign to Sponsor, all right, title, and interest in and to your Essay Submission (including, without limitation, the copyright) in any and all media whether now known or hereafter devised, in perpetuity, anywhere in the world, with the right to make any and all uses thereof, including, without limitation, for purposes of advertising or trade; and (e) agree that by entering your Essay Submission, you grant to Sponsor the right to sell and otherwise distribute your Essay Submission on any of its websites or in any of its products without any compensation. The rights granted under this paragraph shall extend to Sponsor and its indirect and direct parent companies and their respective affiliated companies with respect to all entries and all other submitted materials related to the Promotion, including those submitted by non-winners and winners.

By submitting an Essay Submission, you grant to Sponsor, its parent and affiliated companies the right, except where prohibited by law, to use your name, likeness, picture, address (city and state), voice, biographical information, the Essay Submission in your entry and written or oral statements, for advertising and promotional purposes in promoting or publicizing Sponsor, its products or services, without compensation unless required by law. You shall have no right of approval, no claim to compensation, and no claim (including, without limitation, claims based on invasion of privacy, defamation, or right of publicity) arising out of any use, blurring, alteration, or use in composite form of your name, picture, likeness, address (city and state), e‑mail address, biographical information, or entry. The rights granted under this paragraph shall extend to Sponsor, its parent, and affiliated companies with respect to all Entrants in the Promotion, including non-winners and winners. Sponsor, however, does not have any obligation to use the winning or non-winning entries for any purpose.

10) Release of Liability and Issues of Law: By participating in the Promotion, all Entrants release Sponsor and its indirect and direct parent companies and their respective affiliates, partners, subsidiaries, officers, directors, agents, employees and all entities associated with the development and execution of this Promotion from any and all liability with respect to and in any way arising from (i) participating in this Promotion, (ii) any injury or damage to an Entrant’s or third person’s computer related to or resulting from the Promotion, and (iii) damage to a user’s computer system (including, without limitation, any server failure or lost, delayed or corrupted data or other malfunction) due, either directly or indirectly, to an Entrant’s participation in the Promotion or downloading of information in connection with the Promotion. The Sponsor reserves the right to modify or cancel the Promotion in the event that any portion of any website used to administer any aspect of the Promotion becomes technically corrupted.

All Federal, state and local laws and regulations are applicable. THE CALIFORNIA COURTS (STATE AND FEDERAL) SHALL HAVE SOLE JURISDICTION OF ANY CONTROVERSIES REGARDING THE PROMOTION AND THE LAWS OF THE STATE OF CALIFORNIA SHALL GOVERN THE PROMOTION. EACH ENTRANT WAIVES ANY AND ALL OBJECTIONS TO JURISDICTION AND VENUE IN THOSE COURTS AND HEREBY SUBMITS TO THE JURISDICTION OF THOSE COURTS. The Promotion is void where restricted or prohibited by law.

11) Winners List: Winners will be announced at blogs.sega.com on or about September 25, 2012.

12) Sponsor: Sega of America, Inc., 350 Rhode Island Street, STE 400, San Francisco, CA 94103.

13) Promotion Administrator:  Extra Mile Marketing, 16611 N. 91^st Street, STE 106, Scottsdale, AZ 85260-1523.

SEGA is registered in the U.S. Patent and Trademark Office. SEGA and the SEGA logo are either registered trademarks or trademarks of SEGA Corporation. Hell Yeah ! is either a registered trademark or trademark of Arkedo.  All other trademarks are the property of their respective owners. All Rights Reserved.

We’re excited to announce a line-up of nine playable games, including one unannounced game, for this year’s Penny Arcade Expo in Seattle. Alongside our upcoming blockbuster franchise titles Sonic & All-Stars Racing Transformed and Aliens: Colonial Marines, we are also showing off several digital titles, including Double Fine’s The Cave and Hell Yeah! Wrath of the Dead Rabbit by indie developer Arkedo Studios. Phantasy Star Online 2, the popular multi-player online role playing game, which launched to more than 730,000 players in less than one month in Japan, will be making its Western debut at the show. Fans of the iconic blue hedgehog will also get to play the recently-announced HD version of Sonic Adventure 2.

SEGA’s full PAX line-up is below:

• Aliens: Colonial Marines
• The Cave
• Hell Yeah! – Wrath of the Dead Rabbit
• Jet Set Radio
• NiGHTS into dreams…
  
• Phantasy Star Online 2
• Sonic Adventure 2
• Sonic & All-Stars Racing Transformed
• Unannounced digital title (new IP)

SEGA’s games will be showcased in booths 242 and 252 at the Penny Arcade Expo in Seattle, Washington, from August 31 through September 2, 2012.