We’re excited to announce a line-up of nine playable games, including one unannounced game, for this year’s Penny Arcade Expo in Seattle. Alongside our upcoming blockbuster franchise titles Sonic & All-Stars Racing Transformed and Aliens: Colonial Marines, we are also showing off several digital titles, including Double Fine’s The Cave and Hell Yeah! Wrath of the Dead Rabbit by indie developer Arkedo Studios. Phantasy Star Online 2, the popular multi-player online role playing game, which launched to more than 730,000 players in less than one month in Japan, will be making its Western debut at the show. Fans of the iconic blue hedgehog will also get to play the recently-announced HD version of Sonic Adventure 2.

SEGA’s full PAX line-up is below:

• Aliens: Colonial Marines
• The Cave
• Hell Yeah! – Wrath of the Dead Rabbit
• Jet Set Radio
• NiGHTS into dreams…
  
• Phantasy Star Online 2
• Sonic Adventure 2
• Sonic & All-Stars Racing Transformed
• Unannounced digital title (new IP)

SEGA’s games will be showcased in booths 242 and 252 at the Penny Arcade Expo in Seattle, Washington, from August 31 through September 2, 2012.

You think 2012 is going to suck? You’re probably right. That’s why Arkedo came up with Hell Yeah! – the ultimate anti-crisis remedy. It’s a game designed to clear your mind, put a smile on your face, and bring a little bit of peace to mankind. But what’s it all about?

Hell Yeah! is a crazy action-adventure platformer. You are Ash, a devil rabbit and the prince of Hell. When some jerk finds it funny to post your secret intimate photos all over the Hell-ternet, you get very angry.

Time to seek out the bastard and destroy him once and for all. While you’re at it, why not use this incredible journey to kill everybody else? It’s you against all Hell. It’s Hell Yeah!

Hell Yeah! Helps you clear your mind after a bad/frustrating/boring day at work. Achieve this by exploring the four corners of hell and exterminating monsters in a cheerful yet challenging atmosphere.

Shooting is fun, but shooing from a super sawing jetpack that can drill through walls and squash monsters into chunks is better. Hell Yeah! gives you full-frontal violence in your face.

10 huge game worlds with secret areas and side quests, hundreds of objects, weapons, and monsters to collect. If you’re a completionist, you’re screwed, man.

There are 100 unique monsters to exterminate in Hell Yeah!. Some are rude, others are really ugly, but they all equally deserve to die!

Inflict ultimate humiliation on the monsters of Hell using over 30 deadly “Finish Him!” mini-games.

Collect loot and spend your cash in big shops where you can buy bigger guns and awesome upgrades for your ride.

Arkedo’s Spicy Rabbit Recipe

Arkedo, the developer of Hell Yeah! is based in Paris, France. And like many French people, they love to cook. If you want to cook up some spicy rabbit Arkedo-style, here’s a recipe. If you cook it, we’d love for you to send us photos of your creation!

Hell Yeah! will be out this summer for XBLA, PSN, and PC Digital Download.

Today, we’re revealing an exciting new partnership with Arkedo Studio, best known for Nervous Brickdown and Big Bang Mini for Nintendo DS, as well as the Indie “Arkedo Series” on Xbox LIVE Indie Games and PlayStation Network. Arkedo is currently working on “Project Hell Yeah!” which has been in development at the Paris-based studio for nine months.

“See, SEGA? We spent the last five years telling you repeatedly that someday, somehow, you would publish one of our games,” said Camille Guermonprez, Studio Chef at Arkedo Studio. “This day has come. Hell Yeah! Now let’s go back to work and finish the damn thing.”

“We are absolutely delighted to have signed Arkedo,” said Mike Hayes, CEO for SEGA of Europe and SEGA of America. “Arkedo have proved to be at the forefront of innovative design and “Project Hell Yeah!” is sure to continue this trend.”

Starting today, the Arkedo blog will be updated regularly with interesting information about the game’s development, amusing stories from the studio and their soon-to-be famous “Arkedo Recipes for better food.”