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Archive for ‘Sonic the Hedgehog’


   
 

SEGA Unleashes Alien: Isolation and Sonic Boom at San Diego Comic Con

From the outer reaches of space to a fantastic ancient land, SEGA fans will get a chance to see the  hottest games of the year at San Diego Comic-Con International. SEGA is pulling out all the stops, giving fans their first chance for hands-on demos of Alien: Isolation, Sonic Boom: Rise of Lyric and Sonic Boom: Shattered Crystal, and a variety of ways to experience these franchises, both onsite and off. Alien: Isolation will be showcased in amazing, spine-tingling fashion at the FUTURE US booth #241 with game demos in a custom-designed, giant-sized Alien egg pod. SEGA is also taking its presence to the next level this year, partnering with NERD HQ to give fans even more chances to have fun with some of the year’s most anticipated titles.

SEGA will invade Nerd HQ from July 24-27 at Petco Park, just steps away from the Convention Center. Presented by The Nerd Machine, this popular fan-focused event provides guests an additional destination to interact with brand-new titles as well as hands-on opportunities with never-before-seen games. Nerd HQ will be the official home for SEGA throughout the show, spotlighting its games and hosting panels discussing the new titles.

Alien Isolation EggFollowing overwhelming excitement from its debut at E3, the newest title of the Alien franchise, Alien: Isolation, will come to life and showcase the true meaning of fear with an immersive gaming experience. A replica version of the iconic egg from the Alien series will be onsite at the FUTURE booth, immersing gamers into a solitary gaming pod for a unique, chilling, fear-inducing event. Enter if you dare! To help extend the experience onsite, SEGA will also launch an Alien: Isolation Motion Tracker app available as a free download for iPhone, iPad, iPod touch and Android devices. The app recreates the motion tracker used in both the original film and new game which will allow fans to locate the Alien: Isolation game at Nerd HQ. Alien: Isolation is available worldwide on October 7, 2014 for Xbox One, PlayStation 4, Windows PC, Xbox 360 and PlayStation 3.

Sonic Boom - Sticks Reveal

When it comes to the fastest bipedal blue star in the world, SEGA has a big year ahead. To set the stage, SEGA will introduce playable versions at Comic Con.  The new games Sonic Boom: Rise of Lyric for the Wii U system, developed by Los Angeles-based Big Red Button, and Sonic Boom: Shattered Crystal for the Nintendo 3DS hand-held system, from San Francisco-based Sanzaru Games, will introduce new gameplay and the most vile and formidable villain in Sonic history — Lyric.

Announced earlier this year, Sonic Boom is a brand-new extension to the Sonic Universe that will introduce new video games, the first-ever CG-animated television series debuting on Cartoon Network in the 2014/2015 season, and a robust merchandise program anchored by master toy partner TOMY.

 
   
   
 

SEGA at San Diego Comic-Con 2014

SEGA is headed to San Diego for Comic-Con from July 24th to July 27th!

Just like previous years, we will have our entire 2014 lineup available available to anyone to play! This year, we’ve partnered with NerdHQ, located inside Petco Park. No Comic-Con badge is required, so come and check everything out!

Presented by The Nerd Machine, NerdHQ is a popular fan-focused event that provides guests an additional destination to interact with brand-new titles. Nerd HQ will be the official home for SEGA throughout the show, spotlighting its games and hosting panels discussing the new titles. For more information on NerdHQ, head to their website for detailed FAQ and announcements.

Where is SEGA & NerdHQ?

Inside that giant Baseball Stadium! Seriously, the Petco Park stadium is located at 100 Park Blvd right across the street from the San Diego Convention center and right in the middle of downtown.

comic-con map

Click here for step by step directions.

Play Alien: Isolation!

Alien: Isolation

Discover the true meaning of fear in Alien: Isolation, a survival horror set in an atmosphere of constant dread and mortal danger. Back to the core essence of Ridley Scott’s haunted house in space – you play as Amanda Ripley, daughter of Ellen Ripley, under-powered and under-prepared, fighting overwhelming odds simply to survive. With the station in lockdown and a vicious creature on the loose, getting around requires cunning tactics and stealth… and a great deal of courage. The Alien is here, in the shadows, in the vents and the walkways and the slightest noise will bring unwanted attention your way, and fast. Developed by Creative Assembly, out Oct 7, 2014, on Windows PC, PlayStation 4, PlayStation 3, XboxOne, and Xbox360.

Play Sonic Boom on Wii U & Nintendo 3DS!

Sonic Boom

Check out playable versions of Sonic Boom, exclusively on Wii U and Nintendo 3DS. The new games Sonic Boom: Rise of Lyric for the Wii U system, developed by Los Angeles-based Big Red Button, and Sonic Boom: Shattered Crystal for the Nintendo 3DS hand-held system, from San Francisco-based Sanzaru Games, will introduce new gameplay and the most vile and formidable villain in Sonic history — Lyric.

Play two unique and epic adventures on Wii U & Nintendo 3DS as Sonic and friends – Tails, Knuckles, Amy, and the newest member of the team, Sticks – as they face their most powerful enemy yet. Lyric is a giant and monstrous snake-like creature from an ancient race. An extremely tech-savvy mastermind who uses a sophisticated robotic body of armor to carry out his own nefarious deeds, he is a formidable enemy and a force to be reckoned with. Switch between multiple characters, each with their own abilities, as you explore, fight and speed through an undiscovered land… all in an effort to prevent Lyric from powering his army of robots and carrying out his plan to destroy the world. The stakes have never been higher, and the only chance to overcome Lyric is to band together and work as a team. Each game features its own individual story and gameplay features, so be sure to experience both!

Sonic Boom: Rise of Lyric, Developed by Big Red Button for Wii U. Sonic Boom: Shattered Crystal, Developed by Sanzaru Games for Nintendo 3DS.

Play Hatsune Miku: Project DIVA F 2nd!

Hatsune Miku: Project DIVA F 2nd Announcement

Also represented on SEGA’s 2014 booth is the world’s most popular virtual singer Hatsune Miku, produced by Crypton Future Media,INC., returning in an all-new rhythm video game. Hatsune Miku: Project DIVA F 2nd features twenty classic songs from the previously Japan-only PSP games making their first debut in the West and twenty brand new songs to the Project DVIA series. In addition to the new songs, the game will feature updated gameplay mechanics and controls, over 80 brand new and remade fan favorite modules, Cross-Save compatibility, Markerless AR Mode and a revamped edit mode ranking system that showcases the most popular user generated content to provide gamers the best music game experience on the PlayStation 3 and PlayStation Vita systems.

See you at the show …

We hope you can make it out to the show to see our games and have fun with us at NerdHQ. See you in San Diego!

 
   
   
 

Happy 23rd Birthday, Sonic!

June 23, 2014 is Sonic the Hedgehog’s 23rd Birthday! Enjoy this birthday video, and then share your birthday wishes and favorite Sonic memories with #HappyBirthdaySonic.

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Introducing “Travel Tuesdays” for Sonic the Hedgehog!

London

Sonic is a world traveler. From arcades in Tokyo to amusement parks in London to events in the US, Sonic’s been everywhere and he has fans all over the world. This is your chance to show us Sonic in your world with the new Sonic Travel Tuesday!

The idea is really simple. You take a photo of Sonic and/or his friends (can be a Sonic figurine, plush, whatever), and submit the picture to us! We’d love for you to take a photo with something famous or historic (like this photo, taken at the Tower Bridge in London), but you can send us a photo from your vacation, something interesting in your town, or an interesting situation (eating a giant donut? watching a meteor shower?).

IMPORTANT: All photos must be your own original creation. Do not find photos on the internet and submit them to us.

You can submit your photo one of four ways:

Facebook – Send us a message from our Facebook page with your image attached. Be sure to specify the location the photo was taken in (for example, Tower Bridge in London, UK), any other information you want to tell us about the photo, location, or situation, and how you want to be credited. If you don’t submit how you want to be credited, you will be credited by your Facebook name.

Twitter – Tweet your photo to @sonic_hedgehog with the hashtag #traveltuesday. Be sure to specify the location of the photo, any other info you want to tell us, and how you want to be credited. If you don’t submit how you want to be credited, you will be credited by your Twitter name.

Instagram – Hey, did you know we have an Instagram account now? We do! Instagram your photo and include @sonicthehedgehog and #traveltuesday in the comment, or you can just send it to us via Instagram Direct. Be sure to specify the location of the photo, and any other info you want to tell us. We’ll repost your Instagram post to our feed, and we’ll credit you with your Instagram username.

Email – Email your photo along with where it was taken, how you want to be credited, and any other info you want to tell us to community team@sega.com with the subject line “Travel Tuesday”.

Thanks for participating, and we can’t wait to see your photos!

 

 
   
   
 

SEGA E3 2014 – Watch Demos from the Show Floor

SEGA@E3 2014

Check out walkthroughs from the E3 2014 show featuring Alien: Isolation, Sonic Boom, and Hatsune Miku: Project DIVA F 2nd.

Sonic Boom

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Hatsune Miku: Project DIVA F 2nd

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Alien: Isolation

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SEGA E3 2014 Booth Tour – Sonic Boom

SEGA@E3 2014

Today we’re walking through the SEGA booth and updating all day with new photos from the E3 2014 show floor. This year has been really exciting for Sonic Boom, which has been packed all show long. We have two demos featuring the 3DS and Wii-U versions of the game, as well as our licensed toys from TOMY, and a sneak peak into the animated TV series. Lots of really exciting stuff to show off, so let’s get right into it with the photos.

Be sure to check out all our updates on flickr from all our E3 2014 coverage!

Sonic Boom at E3 2014

Sonic Boom at E3 2014

Sonic Boom at E3 2014

Sonic Boom at E3 2014

Sonic Boom at E3 2014

Sonic Boom at E3 2014

Sonic Boom at E3 2014

Sonic Boom at E3 2014

Sonic Boom at E3 2014

Sonic Boom at E3 2014

Sonic Boom at E3 2014

Sonic Boom at E3 2014

Sonic Boom at E3 2014

Sonic Boom at E3 2014

Sonic Boom at E3 2014

Sonic Boom at E3 2014

Sonic Boom at E3 2014

Sonic Boom at E3 2014

Sonic Boom E3

Sonic Boom E3

Sonic Boom E3

 
   
   
 

Sonic Boom E3 Trailers

Happy E3! Here are new trailers for Sonic Boom: Rise of Lyric for Wii U and Sonic Boom: Shattered Crystal for 3DS. Both will be in stores November 2014.

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SEGA Offers Exciting Slate of Video Games at E3 2014

SEGA@E3 2014

SEGA is pleased to present the latest in immersive and interactive entertainment at the 2014 Electronic Entertainment Expo (E3) taking place at the Los Angeles Convention Center on June 10-12, 2014. Highly anticipated titles Alien: Isolation and two new titles under the Sonic Boom umbrella will join the next game featuring virtual singing superstar Hatsune Miku in the South Hall, booth #1637.

Alien: Isolation

Alien: Isolation

Discover the true meaning of fear in Alien: Isolation, a survival horror set in an atmosphere of constant dread and mortal danger. Back to the core essence of Ridley Scott’s haunted house in space – you play as Amanda Ripley, daughter of Ellen Ripley, under-powered and under-prepared, fighting overwhelming odds simply to survive. With the station in lockdown and a vicious creature on the loose, getting around requires cunning tactics and stealth… and a great deal of courage. The Alien is here, in the shadows, in the vents and the walkways and the slightest noise will bring unwanted attention your way, and fast. With a small band of looters scavenging for supplies, that noise may be hard to avoid. SEGA and Creative Assembly will also be presenting an exciting new game mode, playable for the first time on the show floor. (Developed by Creative Assembly, out Oct 7, 2014, on Windows PC, PlayStation 4, PlayStation 3, XboxOne and Xbox360).

Sonic Boom

Sonic Boom
SEGA will unleash an all-new Sonic the Hedgehog at this year’s Electronic Entertainment Expo (E3) in Los Angeles with the debut of playable versions of two new titles exclusively for Wii U and Nintendo 3DS. The new games Sonic Boom: Rise of Lyric for the Wii U system, developed by Los Angeles-based Big Red Button, and Sonic Boom: Shattered Crystal for the Nintendo 3DS hand-held system, from San Francisco-based Sanzaru Games, will introduce new gameplay and the most vile and formidable villain in Sonic history — Lyric.

In both games, Sonic and friends – Tails, Knuckles, Amy, and the newest member of the team, Sticks, will work together as they face their most powerful enemy yet. Lyric is a giant and monstrous snake-like creature from an ancient race. An extremely tech-savvy mastermind who uses a sophisticated robotic body of armor to carry out his own nefarious deeds, he is a formidable enemy and a force to be reckoned with. With a strong emphasis on collaboration, the roles of Tails, Knuckles, Amy, and Sticks, will be elevated in gameplay that capitalizes on each character’s unique talents and abilities. The goal is to prevent Lyric from powering his army of robots and carrying out his plan to destroy the world. The stakes have never been higher, and the only chance to overcome Lyric is to band together and work as a team. (Sonic Boom: Rise of Lyric, Developed by Big Red Button for Wii U. Sonic Boom: Shattered Crystal, Developed by Sanzaru for 3DS).

Hatsune Miku: Project DIVA F 2nd

Hatsune Miku: Project DIVA F 2nd Announcement

Also represented on SEGA’s 2014 booth is the world’s most popular virtual singer Hatsune Miku, produced by Crypton Future Media,INC., returning in an all-new rhythm video game. Hatsune Miku: Project DIVA™ F 2nd features twenty classic songs from the previously Japan-only PSP games making their first debut in the West and twenty brand new songs to the Project DVIA series. In addition to the new songs, the game will feature updated gameplay mechanics and controls, over 80 brand new and remade fan favorite modules, Cross-Save compatibility, Markerless AR Mode and a revamped edit mode ranking system that showcases the most popular user generated content to provide gamers the best music game experience on the PlayStation 3 and PlayStation Vita systems. (Developed by SEGA Japan, out fall 2014 on PlayStation 3, PlayStation Vita and PlayStation Network).

 
   
   
 

Introducing Sticks to the Sonic Boom Franchise

Sonic Boom - Sticks Reveal

In advance of the highly-anticipated launch of Sonic Boom, the newest branch of the Sonic the Hedgehog universe announced earlier this year, SEGA is pleased to unveil Sticks, a brand-new character that will play an integral role across all Sonic Boom platforms. Sticks, a jungle badger who has spent most of her life living alone in the wilderness, will appear in the Sonic Boom TV series, Wii U and Nintendo 3DS video games, and merchandise, forming a common thread across all iterations of the new Sonic Boom world.  Sticks joins Sonic, Tails, Knuckles, and Amy to form the core ensemble featured throughout the Sonic Boom franchise.

“Sticks is a significant addition to the Sonic Boom universe and the Sonic the Hedgehog franchise,” said Hiroyuki Miyazaki, Chief Content Officer for the Sonic Brand, SEGA of America.  “She brings a quirky personality and perspective to the team dynamic, and we look forward to sharing this energetic and funny new character with the world.”

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Sticks is new to Sonic’s circle of friends– actually new to friends in general– and as the most primal character in the Sonic universe, she is a force of nature in every way.  Sticks is wilder than the other members of Sonic’s team with unparalleled animal instincts and extremely sharp survival skills.  She’s a fearsome combatant and a tenacious hunter who’s armed with handmade weapons at all times, most notably a handmade boomerang that she keeps in tow.

Her wildness means that her social skills need plenty of work and she’s not the most trusting individual. Full of outrageous suspicions, Sticks’ instincts often prove to be accurate. While the concepts of sharing, compassion and friendship are foreign to her, Sticks has a good heart and a genuine desire to get closer to her new friends, particularly Amy, who helps Sticks adapt to civilization. Sticks and Amy quickly become best friends, with Sticks willing to go to extremes to protect her new pal, a quality that will play out through new Sonic Boom content. Her eccentric character adds an endless amount of humor and surprise to the Sonic team.

Sonic Boom - Sticks Reveal
The Sonic Boom television series, coproduced by SEGA of America Inc. and OuiDO! Productions, will debut on Cartoon Network in the U.S. and on CANAL J and GULLI in France during the 2014/2015 season.  Every episode starts from a small character-driven story and explodes into an epic tale of saving the world, robot battles and more.

Serving as a prequel to the stories revealed in the TV series the Sonic Boom video games will deliver a totally different experience to previous Sonic games with collaborative gameplay at its core.  Developed in the U.S by California based Big Red Button Entertainment (Wii U) and Sanzaru Games (Nintendo 3DS) in collaboration with Sonic Team, this is the third title to be released as part of an exclusive deal with Nintendo.  Sonic Boom will take advantage of the innovative hardware of both the Wii U and Nintendo 3DS, with traditional elements of Sonic games, such as speed, also featured.  The videogame will also introduce exploration, combat and a new Enerbeam tether mechanic that will allow the Sonic Boom world to be discovered in totally unique ways.

Sonic Boom will be supported by a robust global licensing and merchandising program, anchored by master toy partner TOMY. TOMY’s line will showcase the new character looks, stressing interaction between core characters, and will feature new play patterns based on both the new games and TV series.  TOMY will develop a comprehensive toy range across a broad number of categories including plush, action figures, RC, role play, vehicles and novelty. Sonic fans can expect a high-quality, collectible toy line fueled by TOMY innovation and energized with speed, lights, sounds, motion-activation and action-performance.

Sonic the Hedgehog first appeared as a videogame character in June 1991 and instantly became an icon for a generation of gamers. Defined by his super-fast speed and cool attitude, in the years since he first raced on to videogame consoles Sonic has become a true global phenomenon with over 140 million videogames sold or downloaded worldwide across consoles, PC’s, mobile phones and tablets. SEGA’s iconic blue blur has also gone on to enjoy incredible success in many licensed areas, such as toys, apparel, comics and animation.

Executive producers on the Sonic Boom TV series are Evan Baily, Donna Friedman Meir and Jane McGregor on behalf of SEGA, and Sandrine Nguyen and Boris Hertzog from OuiDO!.  Bill Freiberger is Co-Executive Producer.  Other partners involved in the TV series include Lagardère Entertainment Rights for distribution for TV and Video and Lagardère Active TV Licensing & New Business for licensing and merchandise in France.

 
   
   
 

Summer of Sonic and Sonic Boom (The Event) 2014 Update

Many of you are anticipating the announcement of the two biggest Sonic community events of the year – Summer of Sonic and Sonic Boom (the event). We have an update today, but it’s a mix of excitement and sadness.

 SUMMER OF SONIC

Summer of Sonic 2013

Unfortunately, the organizers of Summer of Sonic have decided not to hold the event this year. Below is a statement from the Summer of Sonic organizers.

Every year, The Summer of Sonic team dreams of new ways to excite and inspire like-minded Sonic the Hedgehog fans, with large-scale conventions that aim to bring people together under a common theme.

Due to the nature of how the annual event is organised, each Summer of Sonic event hinges on the availability of key team players, as they help build the show in their spare time – alongside SEGA personnel who also must work around their daily duties.

With this in mind, it is after a lot of consideration that we have decided to put Summer of Sonic on hiatus for 2014. During this hiatus, we will take stock of the things we have accomplished with SEGA and then decide when we will be able to return for another round of Sonic excitement.

The team would like to express our sincere thanks for the continued support of our fellow Sonic fans, as well as our apologies for any disappointment this news may cause.

Since its debut in 2008, the Summer of Sonic has been a truly pioneering event, entertaining thousands of fellow Sonic the Hedgehog fans from all corners of the world with the mantra of providing a convention by the fans, for the fans.

Its creation also marks a significant milestone in the video games industry – these past six years this small team of adoring fans have enjoyed an extremely close working partnership with the company responsible for the products and characters they grew up with and love. This close interaction between brand and community is unprecedented to this day, and shows SEGA as a company ahead of the curve when it comes to fan engagement.

As such, the team would like to thank SEGA and the Sonic Team for its support for the convention – both past, present and future.

 

We wish them well and look forward to potential events in the future.

 

SONIC BOOM (THE EVENT)

 

sonic_boom_logo_2014_843x403

 

It’s not all sad news though! We’re excited to announce the time, date and location of Sonic Boom (the event) 2014. Drumroll, please….

 

Sonic Boom 2014

Saturday, October 4th, 2014 (evening)

Grand Ballroom at the Manhattan Center

311 W. 34th Street (next to Penn Station) New York City, NY

 

Mark the date on your calendar, join our event on Facebook, and plan to join us! We’ll have information on tickets, talent, and more in the coming months. Hopefully, some of you Summer of Sonic regulars will take a trip across the pond to see us in New York City!

 

 
   
   
 


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