Wednesday Jul 16, 2014
SEGA is headed to San Diego for Comic-Con from July 24th to July 27th!
Just like previous years, we will have our entire 2014 lineup available available to anyone to play! This year, we’ve partnered with NerdHQ, located inside Petco Park. No Comic-Con badge is required, so come and check everything out!
Presented by The Nerd Machine, NerdHQ is a popular fan-focused event that provides guests an additional destination to interact with brand-new titles. Nerd HQ will be the official home for SEGA throughout the show, spotlighting its games and hosting panels discussing the new titles. For more information on NerdHQ, head to their website for detailed FAQ and announcements.
Where is SEGA & NerdHQ?
Inside that giant Baseball Stadium! Seriously, the Petco Park stadium is located at 100 Park Blvd right across the street from the San Diego Convention center and right in the middle of downtown.
Play Alien: Isolation!
Discover the true meaning of fear in Alien: Isolation, a survival horror set in an atmosphere of constant dread and mortal danger. Back to the core essence of Ridley Scott’s haunted house in space – you play as Amanda Ripley, daughter of Ellen Ripley, under-powered and under-prepared, fighting overwhelming odds simply to survive. With the station in lockdown and a vicious creature on the loose, getting around requires cunning tactics and stealth… and a great deal of courage. The Alien is here, in the shadows, in the vents and the walkways and the slightest noise will bring unwanted attention your way, and fast. Developed by Creative Assembly, out Oct 7, 2014, on Windows PC, PlayStation 4, PlayStation 3, XboxOne, and Xbox360.
Play Sonic Boom on Wii U & Nintendo 3DS!
Check out playable versions of Sonic Boom, exclusively on Wii U and Nintendo 3DS. The new games Sonic Boom: Rise of Lyric for the Wii U system, developed by Los Angeles-based Big Red Button, and Sonic Boom: Shattered Crystal for the Nintendo 3DS hand-held system, from San Francisco-based Sanzaru Games, will introduce new gameplay and the most vile and formidable villain in Sonic history — Lyric.
Play two unique and epic adventures on Wii U & Nintendo 3DS as Sonic and friends – Tails, Knuckles, Amy, and the newest member of the team, Sticks – as they face their most powerful enemy yet. Lyric is a giant and monstrous snake-like creature from an ancient race. An extremely tech-savvy mastermind who uses a sophisticated robotic body of armor to carry out his own nefarious deeds, he is a formidable enemy and a force to be reckoned with. Switch between multiple characters, each with their own abilities, as you explore, fight and speed through an undiscovered land… all in an effort to prevent Lyric from powering his army of robots and carrying out his plan to destroy the world. The stakes have never been higher, and the only chance to overcome Lyric is to band together and work as a team. Each game features its own individual story and gameplay features, so be sure to experience both!
Sonic Boom: Rise of Lyric, Developed by Big Red Button for Wii U. Sonic Boom: Shattered Crystal, Developed by Sanzaru Games for Nintendo 3DS.
Play Hatsune Miku: Project DIVA F 2nd!
Also represented on SEGA’s 2014 booth is the world’s most popular virtual singer Hatsune Miku, produced by Crypton Future Media,INC., returning in an all-new rhythm video game. Hatsune Miku: Project DIVA F 2nd features twenty classic songs from the previously Japan-only PSP games making their first debut in the West and twenty brand new songs to the Project DVIA series. In addition to the new songs, the game will feature updated gameplay mechanics and controls, over 80 brand new and remade fan favorite modules, Cross-Save compatibility, Markerless AR Mode and a revamped edit mode ranking system that showcases the most popular user generated content to provide gamers the best music game experience on the PlayStation 3 and PlayStation Vita systems.
See you at the show …
We hope you can make it out to the show to see our games and have fun with us at NerdHQ. See you in San Diego!
Thursday Jun 12, 2014
Check out walkthroughs from the E3 2014 show featuring Alien: Isolation, Sonic Boom, and Hatsune Miku: Project DIVA F 2nd.
Hatsune Miku: Project DIVA F 2nd
Wednesday Jun 11, 2014
Today we’re walking through the SEGA booth and updating all day with new photos from the E3 2014 show floor. This year has been really exciting for Sonic Boom, which has been packed all show long. We have two demos featuring the 3DS and Wii-U versions of the game, as well as our licensed toys from TOMY, and a sneak peak into the animated TV series. Lots of really exciting stuff to show off, so let’s get right into it with the photos.
Be sure to check out all our updates on flickr from all our E3 2014 coverage!
Friday Jun 06, 2014
SEGA is pleased to present the latest in immersive and interactive entertainment at the 2014 Electronic Entertainment Expo (E3) taking place at the Los Angeles Convention Center on June 10-12, 2014. Highly anticipated titles Alien: Isolation and two new titles under the Sonic Boom umbrella will join the next game featuring virtual singing superstar Hatsune Miku in the South Hall, booth #1637.
Discover the true meaning of fear in Alien: Isolation, a survival horror set in an atmosphere of constant dread and mortal danger. Back to the core essence of Ridley Scott’s haunted house in space – you play as Amanda Ripley, daughter of Ellen Ripley, under-powered and under-prepared, fighting overwhelming odds simply to survive. With the station in lockdown and a vicious creature on the loose, getting around requires cunning tactics and stealth… and a great deal of courage. The Alien is here, in the shadows, in the vents and the walkways and the slightest noise will bring unwanted attention your way, and fast. With a small band of looters scavenging for supplies, that noise may be hard to avoid. SEGA and Creative Assembly will also be presenting an exciting new game mode, playable for the first time on the show floor. (Developed by Creative Assembly, out Oct 7, 2014, on Windows PC, PlayStation 4, PlayStation 3, XboxOne and Xbox360).
In both games, Sonic and friends – Tails, Knuckles, Amy, and the newest member of the team, Sticks, will work together as they face their most powerful enemy yet. Lyric is a giant and monstrous snake-like creature from an ancient race. An extremely tech-savvy mastermind who uses a sophisticated robotic body of armor to carry out his own nefarious deeds, he is a formidable enemy and a force to be reckoned with. With a strong emphasis on collaboration, the roles of Tails, Knuckles, Amy, and Sticks, will be elevated in gameplay that capitalizes on each character’s unique talents and abilities. The goal is to prevent Lyric from powering his army of robots and carrying out his plan to destroy the world. The stakes have never been higher, and the only chance to overcome Lyric is to band together and work as a team. (Sonic Boom: Rise of Lyric, Developed by Big Red Button for Wii U. Sonic Boom: Shattered Crystal, Developed by Sanzaru for 3DS).
Hatsune Miku: Project DIVA F 2nd
Also represented on SEGA’s 2014 booth is the world’s most popular virtual singer Hatsune Miku, produced by Crypton Future Media,INC., returning in an all-new rhythm video game. Hatsune Miku: Project DIVA™ F 2nd features twenty classic songs from the previously Japan-only PSP games making their first debut in the West and twenty brand new songs to the Project DVIA series. In addition to the new songs, the game will feature updated gameplay mechanics and controls, over 80 brand new and remade fan favorite modules, Cross-Save compatibility, Markerless AR Mode and a revamped edit mode ranking system that showcases the most popular user generated content to provide gamers the best music game experience on the PlayStation 3 and PlayStation Vita systems. (Developed by SEGA Japan, out fall 2014 on PlayStation 3, PlayStation Vita and PlayStation Network).
Thursday May 29, 2014
In advance of the highly-anticipated launch of Sonic Boom, the newest branch of the Sonic the Hedgehog universe announced earlier this year, SEGA is pleased to unveil Sticks, a brand-new character that will play an integral role across all Sonic Boom platforms. Sticks, a jungle badger who has spent most of her life living alone in the wilderness, will appear in the Sonic Boom TV series, Wii U and Nintendo 3DS video games, and merchandise, forming a common thread across all iterations of the new Sonic Boom world. Sticks joins Sonic, Tails, Knuckles, and Amy to form the core ensemble featured throughout the Sonic Boom franchise.
“Sticks is a significant addition to the Sonic Boom universe and the Sonic the Hedgehog franchise,” said Hiroyuki Miyazaki, Chief Content Officer for the Sonic Brand, SEGA of America. “She brings a quirky personality and perspective to the team dynamic, and we look forward to sharing this energetic and funny new character with the world.”
Sticks is new to Sonic’s circle of friends– actually new to friends in general– and as the most primal character in the Sonic universe, she is a force of nature in every way. Sticks is wilder than the other members of Sonic’s team with unparalleled animal instincts and extremely sharp survival skills. She’s a fearsome combatant and a tenacious hunter who’s armed with handmade weapons at all times, most notably a handmade boomerang that she keeps in tow.
Her wildness means that her social skills need plenty of work and she’s not the most trusting individual. Full of outrageous suspicions, Sticks’ instincts often prove to be accurate. While the concepts of sharing, compassion and friendship are foreign to her, Sticks has a good heart and a genuine desire to get closer to her new friends, particularly Amy, who helps Sticks adapt to civilization. Sticks and Amy quickly become best friends, with Sticks willing to go to extremes to protect her new pal, a quality that will play out through new Sonic Boom content. Her eccentric character adds an endless amount of humor and surprise to the Sonic team.
Serving as a prequel to the stories revealed in the TV series the Sonic Boom video games will deliver a totally different experience to previous Sonic games with collaborative gameplay at its core. Developed in the U.S by California based Big Red Button Entertainment (Wii U) and Sanzaru Games (Nintendo 3DS) in collaboration with Sonic Team, this is the third title to be released as part of an exclusive deal with Nintendo. Sonic Boom will take advantage of the innovative hardware of both the Wii U and Nintendo 3DS, with traditional elements of Sonic games, such as speed, also featured. The videogame will also introduce exploration, combat and a new Enerbeam tether mechanic that will allow the Sonic Boom world to be discovered in totally unique ways.
Sonic Boom will be supported by a robust global licensing and merchandising program, anchored by master toy partner TOMY. TOMY’s line will showcase the new character looks, stressing interaction between core characters, and will feature new play patterns based on both the new games and TV series. TOMY will develop a comprehensive toy range across a broad number of categories including plush, action figures, RC, role play, vehicles and novelty. Sonic fans can expect a high-quality, collectible toy line fueled by TOMY innovation and energized with speed, lights, sounds, motion-activation and action-performance.
Sonic the Hedgehog first appeared as a videogame character in June 1991 and instantly became an icon for a generation of gamers. Defined by his super-fast speed and cool attitude, in the years since he first raced on to videogame consoles Sonic has become a true global phenomenon with over 140 million videogames sold or downloaded worldwide across consoles, PC’s, mobile phones and tablets. SEGA’s iconic blue blur has also gone on to enjoy incredible success in many licensed areas, such as toys, apparel, comics and animation.
Executive producers on the Sonic Boom TV series are Evan Baily, Donna Friedman Meir and Jane McGregor on behalf of SEGA, and Sandrine Nguyen and Boris Hertzog from OuiDO!. Bill Freiberger is Co-Executive Producer. Other partners involved in the TV series include Lagardère Entertainment Rights for distribution for TV and Video and Lagardère Active TV Licensing & New Business for licensing and merchandise in France.
Thursday May 22, 2014
Many of you are anticipating the announcement of the two biggest Sonic community events of the year – Summer of Sonic and Sonic Boom (the event). We have an update today, but it’s a mix of excitement and sadness.
SUMMER OF SONIC
Unfortunately, the organizers of Summer of Sonic have decided not to hold the event this year. Below is a statement from the Summer of Sonic organizers.
Every year, The Summer of Sonic team dreams of new ways to excite and inspire like-minded Sonic the Hedgehog fans, with large-scale conventions that aim to bring people together under a common theme.
Due to the nature of how the annual event is organised, each Summer of Sonic event hinges on the availability of key team players, as they help build the show in their spare time – alongside SEGA personnel who also must work around their daily duties.
With this in mind, it is after a lot of consideration that we have decided to put Summer of Sonic on hiatus for 2014. During this hiatus, we will take stock of the things we have accomplished with SEGA and then decide when we will be able to return for another round of Sonic excitement.
The team would like to express our sincere thanks for the continued support of our fellow Sonic fans, as well as our apologies for any disappointment this news may cause.
Since its debut in 2008, the Summer of Sonic has been a truly pioneering event, entertaining thousands of fellow Sonic the Hedgehog fans from all corners of the world with the mantra of providing a convention by the fans, for the fans.
Its creation also marks a significant milestone in the video games industry – these past six years this small team of adoring fans have enjoyed an extremely close working partnership with the company responsible for the products and characters they grew up with and love. This close interaction between brand and community is unprecedented to this day, and shows SEGA as a company ahead of the curve when it comes to fan engagement.
As such, the team would like to thank SEGA and the Sonic Team for its support for the convention – both past, present and future.
We wish them well and look forward to potential events in the future.
SONIC BOOM (THE EVENT)
It’s not all sad news though! We’re excited to announce the time, date and location of Sonic Boom (the event) 2014. Drumroll, please….
Sonic Boom 2014
Saturday, October 4th, 2014 (evening)
Grand Ballroom at the Manhattan Center
311 W. 34th Street (next to Penn Station) New York City, NY
Mark the date on your calendar, join our event on Facebook, and plan to join us! We’ll have information on tickets, talent, and more in the coming months. Hopefully, some of you Summer of Sonic regulars will take a trip across the pond to see us in New York City!
Tuesday Feb 25, 2014
Get a look behind the scenes of the Sonic Boom game and TV show!
We are also pleased to confirm the English language voice talent and voice director for the Sonic Boom videogame and TV series:
• Sonic Roger Craig Smith
• Dr Eggman Mike Pollock
• Tails Colleen Villard
• Knuckles Travis Willingham
• Amy Cindy Robinson
• Orbot Kirk Thornton
• Cubot Wally Wingert
• Voice Director Jack Fletcher
The full list of cast names will be available at a later date.
Thursday Jul 25, 2013
Like last year’s Sonic Boom, we’ll be having a team-based trivia challenge that a few lucky fans will have the opportunity to participate in! However this year, we’re asking YOU to submit the trivia questions! Here’s what to do:
1) Email your question and the answer to email@example.com – you MUST submit by email to ensure that there’s no potential cheating in people reading the submitted questions before they get on stage at the event!
Wednesday Oct 19, 2011
More free stuff! And it’s Friday – Free Stuff … Friday! This week we have a fun collection of prizes, we return with a video, and we have a special guest! As you might have heard, we have a new community manager in the halls of SEGA – Kate! Prizes, details, Kate and Julian – all below in the video, enjoy!
On the Block
1. Sonic Headphones & Awesome Neon Sonic Shirt! The headphones! They are back and they are still awesome. Even more awesome – we have one of the coolest shirts we’ve seen in a while – it’s a hit amongst our team. Neon. Sonic. Lacking in awesome or wanting to boost your overall awesome – look no further!
2. The House of the Dead Overkill – Wii Press kit! It’s coming to PlayStation 3 next week, so we have some House of the Dead goodies to pass out in the form of a fake VHS video cassette. This outdated technology once was used to show moving pictures! Inside we have one post card and one shirt, as well as the special cassette box.
3. Happy Tree Friends Wacky Wobbler! This prize is a throwback to our Happy Tree Friends downloadable title and is pretty cool. Featuring character Flippy in full wobble format it is also signed by Ken Pontac, writer on the Happy Tree Friends series! A true collectible!
4. Sonic Boom Shirt, Sonic CD Lanyard, Sonic Generations Buttons, and Sega Bag! Wow, big prize pack here for a big Sonic fan! The Sonic Boom shirts and Sonic Generations buttons were passed out only at our Sonic Boom event, the Sonic CD Lanyard and SEGA bag was a special giveaway at our Penny Arcade Expo event. Sonic Boom shirt is available in Small, Medium, and Large
5. Sonic Mini Figures Classic Collectors Set! Also a hit from previous giveaways! This pack includes all your favorites including Sonic, Super Sonic, Knuckles, Amy, and more!
6. Aliens Infestation Lenticular Print & Frame! This Aliens Infestation lenticular celebrates the 2D pixel art from WayForward. Featuring a battle between alien and colonial marine – this piece is a pretty unique giveaway that we made to promote the recent Nintendo DS game.
How it Works
1. You must be following us on Twitter to be eligible. (If you don’t have a Twitter account, you can create one by going to http://www.twitter.com and click the green “get started — join!” button in the center of the page.)
2. At random times on Friday, we will announce the prize we are giving away, a word or phrase, and what number of response you need to be to win. Send us a direct message (DM) via Twitter and be that number to win the prize. (@ replies do not count as entries!)
We tweet “GIVEAWAY: Sonic T-shirt, size L. Be the 15th person to DM “Sonic Adventure” to win!”
You see this, and want to win it, so you send us a direct message that says “Sonic Adventure”. If you are the 15th person to do so, you are the winner!
Quotation marks do not matter, capitalization does not matter, but spelling does matter!
3. All followers are eligible to win all prizes, unless a restriction is noted. Restrictions are usually due to the prize being region-locked. For example, US games that won’t work on UK gaming systems. There may also be age restrictions due to the rating of the game.
4. We will announce the winner on our Twitter feed once eligibility is confirmed.
How to Send Direct Messages on Twitter
Due to a change in our account status with Twitter, you should be able to send us direct messages without us following you.
There are a few ways to send us a Direct Message on Twitter. The easiest way is to go to our Twitter page and select “message” under the “Actions” heading in the side bar. If you do not see “message”, this means that we are not following you. Please send a message to @sega to let us know, and we will follow you. When you click “message” you will be taken to a window where you can type a message and press send.
You may also select the “direct messages” tab from your Twitter homepage, and select SEGA from the drop-down menu at the top of the page. Again, if you don’t see our name there, it’s probably because we’re not following you. Let us know, and we’ll follow you.
There are also many Twitter clients that you can use instead of using the website. These include TweetDeck, Twitteriffic, Tweetie, and Twhirl. Each of these programs works differently, so you’ll want to figure out how to send a direct message on the program you use. If you want to send us a test message, we’ll let you know if we received it or not.
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