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Sonic Lost World @ Gamescom 2013

Sonic Lost World makes its way to Gamescom 2013! Head over to Hall 9 to play the latest demo with all-new levels for Wii U and Nintendo 3DS.

Sonic Lost World is the second title to be published exclusively on Nintendo. Sonic Lost World sees Sonic face his most powerful enemy to date – and this time there are six of them.

Sonic Lost World site


The Big Indie Pitch @ Gamescom 2013

Once again, we teamed up with PocketGamer to bring The Big Indie Pitch to Die Kunstbar during Gamescom 2013! Check out the pics from last night and the incredibly talented indie dev team who won the SEGA media exposure prize.

Indie developers and fans alike came out to hang with us, play some of the latest SEGA mobile games, and pitch their best idea to a panel of judges.

As we networked, everyone had a chance to play the recently announced The Cave for iOS (coming soon). Mike Masuku, SEGA’s Head of Digital Mobile Marketing provided hands on demos and gave out some awesome swag.

Sonic The Hedgehog eventually made an appearance! It’s obvious that he is always a fan favorite.

Representing SEGA on the esteemed panel of judges, Neil Postlethwaite (far right), Head of Mobile Digital Development, critiqued each idea based on presentation, originality, creativity, fun-factor, and looks.

Taking a break from the pitches, attendees had a chance to win dinner with the SEGA team by participating in the Sonic Dash Community Challenge (download Sonic Dash for iOS for free here). No one was able to beat Sonic’s score…

However, no one left empty handed as everyone got a Sonic The Hedgehog hat! Amy White, SEGA’s PR Executive, wears one with style.

As the night progressed, the judges came across some of the most unique and innovative pitches. We want to thank everyone who came out and participated in the event! Alas, there can only be one winner. Congratulations to AHOiii for having the most creative idea! Be on the lookout for their game Fiete, developed by Karz von Bonin, Wolfgang Schmitz, and Sven Morawek (left to right).

Bringing the evening to an end, Sonic said “Hi!” to all his fans around the world. Check out this short Vine video!


SEGA @ Gamescom 2013

Gamescom 2013 has arrived! We’ve got great coverage lined up over the next couple of days, some awesome games to play if you’re able to make it to Germany, and hourly giveaways on Twitter. Here’s a sneak peak of what fans will see on the show floor through the rest of the week!

Gamescom General Information:

Open for Everyone from August 22nd, 2013 – August 25th, 2013
More Dates/Times information can be found here.

Purchase Admission Tickets at

Koelnmesse GmbH
Messeplatz 1
50679 Cologne, Germany

Sonic Lost World

Where: Nintendo of Europe booth

Sonic Lost World will have all-new playable levels in the latest demo! Swing by and check out it out on the Wii U and Nintendo 3DS.

Total War: Rome II

Where: Koch booth

Head over to the Total War: Rome II booth to play the latest installment in the series with an opportunity to go hands on with the Battle of the Nile; a massive engagement on the shores of the famous river between Egypt and Rome’s combined naval and land forces.

The Cave

Where: Cosmocover booth (Business Centre access only)

If you have access to the Business Centre, be sure to check out The Cave for iOS. Originally launched as a console digital title, The Cave runs amazingly smooth on our iPad 4 demo unit and envelops players with its intuitive tap and slide controls.

Hourly Giveaways on Twitter

During the show you’ll have a chance to score an exclusive SEGA Swag Pack on our Twitter! Follow us and be ready to enter when we Tweet how to win.

Giveaway Details

Where: @SEGA Twitter


– Wednesday, August 21st : Every Hour between 13:00 – 18:00* CEST (4:00am – 9:00am* PDT) *No giveaway at 17:00 CEST (8:00am PDT)
– Thursday, August 22nd : Every Hour between 10:00 – 19:00* CEST (1:00am – 10:00am* PDT) *No giveaway at 17:00 CEST (8:00am PDT)

The SEGA Swag Pack includes:

– Sonic The Hedghog plushie
– Sonic Dash t-shirt
– SEGA iPhone 5 case

How It Works

1. You must be following us on Twitter to be eligible. (If you don’t have a Twitter account, you can create one by going to and click the green “get started — join!” button in the center of the page.)

2. At dates and times listed above, we will announce the prize we are giving away, a word or phrase, and what number of response you need to be to win. Send us a direct message (DM) via Twitter and be that number to win the prize. (@ replies do not count as entries!) We only accept one direct message per person per prize!


We tweet “GIVEAWAY: Sonic T-shirt, size L. Be the 15th person to DM “Sonic Adventure” to win!” (don’t actually DM this, it’s not the way to enter)

You see this, and want to win it, so you send us a direct message that says “Sonic Adventure”. If you are the 15th person to do so, you are the winner!

Quotation marks do not matter, capitalization does not matter, but spelling does matter!

3. All followers are eligible to win all prizes, unless a restriction is noted. Restrictions are usually due to the prize being region-locked. For example, US games that won’t work on UK gaming systems. There may also be age restrictions due to the rating of the game.

4. We will announce the winner on our Twitter feed once eligibility is confirmed.

Other Assorted Information:

– No, you can’t know what number message you were – so please don’t ask! We will tell you that the information is classified!
– If you have questions during the giveaway, please contact us with an @reply. As you can imagine, we get a whole lot of direct messages during the contests and there is a very good chance we will miss your question if it is sent as a DM.

How to Send Direct Messages on Twitter

Due to a change in our account status with Twitter, you should be able to send us direct messages without us following you if you are using the Twitter website. However, third-party applications may not allow you to.

There are a few ways to send us a Direct Message on Twitter. The easiest way is:

1. Log in to your Twitter account.
2. Click on the person icon and select Direct messages from the drop down menu.
3. You’ll see a pop up showing your Direct message history. Click the New message button, highlighted below.
4. In the address box, type the name or username (SEGA) of the person you wish to send a message to.
5. Enter your message and click Send message.

You may also select the “direct messages” tab from your Twitter homepage, and select SEGA from the drop-down menu at the top of the page. Again, if you don’t see our name there, it’s probably because we’re not following you. Let us know, and we’ll follow you. If you still have questions on sending direct messages, please visit Twitter’s Help Section.

There are also many Twitter clients that you can use instead of using the website. These include TweetDeck, Twitteriffic, Tweetie, and Twhirl. Each of these programs works differently, so you’ll want to figure out how to send a direct message on the program you use. If you want to send us a test message, we’ll let you know if we received it or not. Please make sure your message says “test” somewhere.


Join Us at Gamescom 2013! Play Games & Win Swag

We are excited to venture to Germany for one of the biggest gaming conventions of the year kicking off next week, Gamescom 2013! Going to be there, thumbs in prime attack positions? We would love to have you join one of our events. Don’t forget to check out some of our games being showcased at our partners’ booths, too!


Whether you’re attending to play the latest game, snag some free goodies, or listen in on a panel discussion, we have something for every SEGA fan!

Gamescom General Information:

Open for Everyone from August 22nd, 2013 – August 25th, 2013
More Dates/Times information can be found here.

Purchase Admission Tickets at

Koelnmesse GmbH
Messeplatz 1
50679 Cologne, Germany

PocketGamer Mobile Mixer

Monday, August 19th from 18:30 – 21:30 CEST

Some of the biggest players in the mobile gaming arena will be discussing the current state and future of gaming on portable, multimedia devices.

Interested in attending? The first 25 fans to email will get VIP access into the panel, a SEGA Swag Pack (Sonic The Hedgehog plushie, Sonic Dash shirt, and a SEGA iPhone 5 case), and a chance to win dinner with the SEGA Community team! Note: This is not an online event. We must be able to confirm in-person attendance.

The Big Indie Pitch

Tuesday, August 20th from 17:00 – 20:00 CEST

We open the floor to the brightest minds in indie development and allow them to pitch their best game ideas to a panel of esteemed judges with one goal in mind – to win one of the most compelling prizes a game publisher can offer!

Interested in attending? The first 25 fans to email will get VIP access into the event, a SEGA Swag Pack (Sonic The Hedgehog plushie, Sonic Dash shirt, and a SEGA iPhone 5 case), and a chance to win dinner with the SEGA Community team! Note: This is not an online event. We must be able to confirm in-person attendance.

Sonic Lost World

Sonic Lost World will be at the Nintendo of Europe booth with all new playable levels, a newly minted trailer, and exclusive screenshots! Coming to Wii U and Nintendo 3DS on October 22nd, 2013.

Sonic Lost World Official Site

Total War: Rome II

Total War: ROME II will be playable at the Koch consumer booth. Stop by to get hands-on with the highly anticipated game from the talented development team at Creative Assembly! Coming to PC on September 3rd, 2013.

Total War: Rome II Official Site

The Cave

In the Business Centre portion of Gamescom, the Cosmocover booth will be featuring some exciting news surrounding Double Fine’s The Cave!

The Cave Official Site

Follow Us on Twitter for Your Chance to Win

Be sure to follow us on Twitter @Sega as we’ll be keeping you up-to-date with the latest to emerge from the show floor! As if that wasn’t enough… we’ll also be giving away an exclusive SEGA Swag Pack every hour (more details to come). And, feel free to join in on the fun by hashtagging your photos with #SegaGamescom.

@Sega on Twitter

The Hourly Giveaway SEGA Swag Pack includes:

– Sonic The Hedghog plushie
– Sonic Dash t-shirt
– SEGA iPhone 5 case


Events at Gamescom 2013:

– PocketGamer Mobile Mixer on Monday, August 19th
– The Big Indie Pitch on Tuesday, August 20th

Games at Gamescom 2013:

– Sonic Lost World @ Nintendo of Europe booth
– Total War: Rome II @ Koch booth
– The Cave @ Cosmocover booth

Twitter Hourly Giveaways:

– Follow us @Sega for your chance to win a SEGA Swag pack in our hourly giveaways
– Use #SegaGamescom when posting your photos to join in on the fun


Sonic CD Now Available on OUYA

Sonic CD is now available on OUYA for $2.99 (USD) with a free trial level to play through (see Free-To-Try details below). All you have to do is start up your OUYA, download Sonic CD from DISCOVER, the OUYA store, and experience Sonic’s journey to Little Planet in stunning quality!

Sonic CD
Game Details

Download Sonic CD and play through the first level, Palmtree Panic, for free!

Sonic CD follows Sonic and Amy Rose as they travel to the distant shores of Never Lake for the once-a-year appearance of Little Planet, a mysterious world where time periods collide under the influence of hidden Time Stones, and pits him against his nemesis Dr. Eggman (a.k.a. Dr. Robotnik).

Sonic CD has been restored to bring you a classic gaming experience in high resolution, with the original, acclaimed Japanese soundtrack.


Ouya is a brand new gaming console that lets you play the games you already enjoy on your Android device on your television, and features 1080p resolution, an NVIDIA Tegra 3 processor, 1 GB or RAM, and 8GB of internal storage.

You can purchase an OUYA here and experience Sonic CD on your TV screen in stunning quality!


Sonic The Hedgehog 4: Episode II THD Pre-Loaded on NVIDIA SHIELD

Sonic The Hedgehog 4: Episode II THD Pre-Loaded on NVIDIA SHIELD

We’re very pleased to announce a collaboration with NVIDIA for the new NVIDIA SHIELD Gaming and Entertainment Portable. Every SHIELD will come pre-loaded with Sonic The Hedgehog 4: Episode II THD!

Play Sonic The Hedgehog 4: Episode II THD at a smooth 60 Frames Per Second (FPS), and experience first-hand the speed and excitement of Sonic The Hedgehog.

Check out the SHIELD and Sonic The Hedgehog 4: Episode II THD at kiosks in select Gamestop, Microcenter, and Canada Computers stores!


NVIDIA TEGRA 4: Custom 72-core NVIDIA GeForce GPU Quad-core ARM A15 CPU.
CONTROLLER: Ultimate control and precision with a console-grade game controller.
MULTI-TOUCH DISPLAY: 5-inch 720p retinal quality multi-touch display for high-fidelity visuals.
INTEGRATED SPEAKERS: Custom, bass reflex, tuned port audio system delivers fidelity and range never before experienced on a handheld device.
WI-FI CONNECTIVITY: 802.11n 2×2 MIMO game-speed Wi-Fi provides high-bandwidth, ultra-fast wireless for seamless game streaming.
100% ANDROID: Stocked with the latest Android Jelly Bean operating system from Google, SHIELD provides access to your favorite Android applications and games.

Pick up a NVIDIA SHIELD at today!


The Sonic 4 Saga continues in Episode II with the return of a beloved side kick and fan-favorite villains! Following the events of Episode I, Metal Sonic has returned to form a formidable alliance with Dr. Eggman! To face this new evil, Sonic will have to call upon an old friend to help him save the day! Now joined by Tails, race across four brand new Zones and take down fearsome new badniks with deadly combination moves in order to put an end to this dastardly duo’s plans!

Powered by Nvidia Tegra: Episode II comes to life on the Android using the Tegra 3 Nvidia Chipset for silky smooth gameplay and graphics
Collaborative Play: Team up with a friend via Bluetooth and take control of Sonic and Tails as they battle against Dr. Eggman and Metal Sonic!
Lock-on with Episode Metal: Users who own both Episodes I & II will unlock an exclusive scenario featuring Metal Sonic! Explore four Acts across four reworked Zones from Episode I and experience the story of Metal Sonic’s revival after his defeat in Sonic CD!
Integrated with Immersion Haptic Vibration Feedback

Download Sonic The Hedgehog 4: Episode II THD for Android


Three Ways to Win Sonic Dash Gear

Celebrate the Sonic Dash Global Challenge with us! We’ve partnered up with three SEGA fansites/gaming news sites to bring you more than one chance to win some exclusive Sonic Dash gear.

Head on over to each of our partners’ sites for more details on how you can win a Sonic Dash t-shirt and iPhone 5 case*:


*Each giveaway is unique to each respective site. Please read each site’s rules in regards to eligibility and prize fulfillment.

Follow along with Hardlight Studio, the developer of Sonic Dash, as they keep you up to date with the worldwide progress on the Global Challenge!

Hardlight Studio on Facebook
Twitter @HLGames

Download Sonic Dash for FREE for iOS from the AppStore today!


Enter to Win Instant Prizes in MOGA’s “Summer of Classic Gaming”

Summer is here, and it’s time to take a trip. Not a road trip, but a trip down memory lane with the MOGA “Summer of Classic Gaming”! Test your retro gaming knowledge with their weekly trivia, and then enter to win instant prizes – including a free MOGA Pocket Controller – with new winners selected daily!

To enter, head over to MOGA’s Facebook page and click on the “Summer of Classic Gaming” tab, or click/tap here to go straight to the entry form.


Kicking Off the PocketGamer Mobile Mixer

SEGA at the PocketGamer Mobile Mixer

Just a short hike from the SEGA of America headquarters in San Francisco is the PocketGamer Mobile Mixer, where we are proudly showing off some of our latest mobile titles to hit iOS and Android, including The Cave, Kingdom Conquest II, Sonic the Hedgehog 1, and Sonic Dash.

Manning the SEGA table is our Community Team, greeting game industry professionals and fans with iPhone 5 cases and a copy of the Sonic Universe comic.

Word has it that a special guest will be showing up! Be sure to follow us on Facebook and Twitter as we keep you up to date with all the juicy mobile news being covered tonight.

Can’t make it out to hang with us? No problem! We will be giving out the exclusive cases and comics to fans who hang out with us on Twitter. Let’s get to Tweeting!

Featured Games:
The Cave
Kingdom Conquest II
Sonic the Hedgehog 1
Sonic Dash


6-7pm: Food & Networking
7-8pm: Studio Panel featuring Ethan Einhorn, Director of Online Operations, SEGA
8-9pm: More Networking!


Celebrate Sonic’s 22nd Anniversary with Up to 70% Off

Celebrate Sonic's 22nd Anniversary

We are excited to announce a limited time, sale price of $0.99 (prices vary across regions) for all Sonic mobile games on the iTunes App Store, Google Play, and the Amazon App Store in celebration of Sonic’s 22nd Anniversary!

Fans can race at lightning speeds across seven classic zones as Sonic the Hedgehog. Run and spin through loop-de-loops as they collect rings and defeat enemies on a mission to save the world from the evil Dr. Eggman with the original Sonic the Hedgehog 1 or relive the nostalgia with Sonic CD. Enjoy beloved sidekicks and fan-favorite villains in Sonic the Hedgehog 4: Ep 1 &2, gamers can scoop of their favorites on sale now for a limited time.

Check out Sonic games on your mobile device today! Sale prices might be delayed on some platforms.