Hi all,

We’re just a week away from Sonic The Hedgehog’s debut on next-gen hardware. It’s a great milestone for the blue hero, particularly during his 15th anniversary year!

Thanks for the comments we received from the last marketing post. It’s good to hear points of view from the Sonic fan community and we will aim to keep this blog busy with posts which are of interest.

In addition to the exciting TV, print and online activity (including the new Sonic Blognik of course!), we have also produced a range of in-store materials. Based on the artwork from the packaging, we have used Sonic as the main focus to produce posters, cubes, standees and product display units. All these things will appear in shops from launch day nationwide in the UK and across Europe.

Here’s some examples…

But let’s not forget Sonic’s other debut - his first appearance on PSP next month in Sonic Rivals. We have a great print ad for starters, with Sonic and his new rival, Silver, battling it out. This will go to print shortly across Europe (except the UK, which will be running an alternative but very interesting campaign. Keep those eyes peeled!).

Here’s a preview.

So… keep your eyes and ears out - November should be a busy month for Sonic spotting!

Michele, SEGA Brand Marketing