Dave could have been a professional footballer had he been more skilful. Possibly the best English player never to have been capped by his country, he now throws himself into all sorts of sporting challenges in his role at SEGA.

There is no sport Dave won't watch, and he can regularly be seen attending major football, snooker, tennis, motor-sports and athletics events. Which is fairly handy when SEGA boasts a line-up including Football Manager, Football Manager Live, World Snooker Championship, Virtua Tennis, SEGA Rally and videogames based on the Beijing 2008 Olympic license.

As the current SEGA Virtua Tennis champion, it's clear he has the skills to back up his billing, and Dave will be bringing you regular updates on his sports and motoring escapades.

Originally from the small town of Stafford, Dave was blinded by the bright lights of London six years ago, and has been sailing on the good ship SEGA for the last 2 years. His lifelong ambition is to travel to Lincolnshire, where he's heard the fish and chips are excellent at this time of year.

Dave says his profile picture doesn't do him justice - he doesn't look anywhere near that strange in the flesh.

Biggest achievement to date: "Thrashing the Brand Marketing football team 10-1 - it was a massacre."